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V-Shaped Dynamic Morphology Curve: A Sustainable Approach to Automotive Wheel Design

Author

Listed:
  • Yongliang Chen

    (School of Mechanical Engineering, Yanshan University, Qinhuangdao 066004, China)

  • Li Sun

    (School of Mechanical Engineering, Yanshan University, Qinhuangdao 066004, China)

  • Wen Ai

    (North Automatic Control Technology Institute, Taiyuan 030006, China)

  • Jiantao Wu

    (School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China)

  • Zhongzhi Qin

    (School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China)

  • Hongfei Yu

    (School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China)

  • Hao Song

    (School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China)

  • Qi Wang

    (School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China)

  • Changhong Jiang

    (School of Intelligent Manufacturing and Aeronautics, Zhuhai College of Science and Technology, Zhuhai 519000, China)

  • Jiangnan Li

    (School of Arts and Design, Hebei Design Innovation and Industrial Development Research Center, Yanshan University, Qinhuangdao 066004, China)

Abstract

The increasing demand for efficiency, brand consistency, and sustainability in automotive design has led to the exploration of innovative methods. This study investigated the impact of the V-shaped Dynamic Morphology Curve (VDMC) on design efficiency, brand consistency, and sustainability outcomes in automobile wheel design. A total of 24 designers took part, divided into an experimental group using VDMC and a control group using traditional CAD methods. VDMC uses parametric modeling to accelerate design iterations while maintaining brand identity. The experimental group completed the design task 31.5% faster, achieved significantly higher brand consistency (9.1/10 vs. 7.8/10), and reduced the number of design iterations by 53.2% compared to the control group. Furthermore, the experimental group made 50.9% fewer design changes, indicating higher design stability. These results show that VDMC significantly improves design efficiency and sustainability by reducing both time and resource consumption while ensuring greater alignment with brand guidelines. This study highlights the potential of VDMC to transform traditional design practices and offers notable benefits for both creative processes and environmental impact. The results suggest that integrating VDMC into design workflows could lead to significant improvements in efficiency and sustainability in the automotive industry and beyond.

Suggested Citation

  • Yongliang Chen & Li Sun & Wen Ai & Jiantao Wu & Zhongzhi Qin & Hongfei Yu & Hao Song & Qi Wang & Changhong Jiang & Jiangnan Li, 2025. "V-Shaped Dynamic Morphology Curve: A Sustainable Approach to Automotive Wheel Design," Sustainability, MDPI, vol. 17(6), pages 1-30, March.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:6:p:2463-:d:1609974
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    References listed on IDEAS

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    1. Llopis-Albert, Carlos & Rubio, Francisco & Valero, Francisco, 2021. "Impact of digital transformation on the automotive industry," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
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