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Impact of Capital Endowment and Environmental Literacy on Farmers’ Willingness to Pay and Level of Payment for Domestic Waste Management

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  • Dandan Fan

    (School of Economics and Management, Shanghai Ocean University, Shanghai 201306, China)

  • Lanzhen Tong

    (School of Economics and Management, Shanghai Ocean University, Shanghai 201306, China)

Abstract

China’s rural rejuvenation rationale reveals that domestic waste management (DWM), as a gateway to habitat enhancement, is a critical policy pathway for achieving sustainable rural development. This paper analyzes the influence of capital endowment (CE) and environmental literacy (EL) on farmers’ willingness to pay (WTP) for DWM through a binary logistic model, focusing on the Yangtze River Delta region, with 571 farmers contributing validated responses. It also conducts a more in-depth exploration of the regulatory role of EL and the influence of CE on WTP for DWM. The findings are as follows: (1) CE and sub-dimensions of economic capital and psychological capital yield a substantial positive effect on WTP for DWM. (2) CE and sub-dimensions of economic capital, human capital, and psychological capital yield a substantial positive effect on LOP for DWM. (3) EL and sub-dimensions of ER, EP, and EKS exert a notably positive influence on WTP and LOP for DWM. (4) EL functions as a moderator in the effect of CE on WTP for DWM. Based on this, this paper puts forward some policy suggestions to improve farmers’ WTP for DWM from two aspects: optimize the structure of farmers’ capital endowment and foster a positive climate for the entire society to safeguard the environment and strengthen the environmental literacy education system.

Suggested Citation

  • Dandan Fan & Lanzhen Tong, 2025. "Impact of Capital Endowment and Environmental Literacy on Farmers’ Willingness to Pay and Level of Payment for Domestic Waste Management," Sustainability, MDPI, vol. 17(12), pages 1-21, June.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:12:p:5308-:d:1674572
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    References listed on IDEAS

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    1. Xuezhen Xu & Fang Wang & Tao Xu & Sufyan Ullah Khan, 2023. "How Does Capital Endowment Impact Farmers’ Green Production Behavior? Perspectives on Ecological Cognition and Environmental Regulation," Land, MDPI, vol. 12(8), pages 1-27, August.
    2. Hongyu Wang & Xiaolei Wang & Apurbo Sarkar & Fuhong Zhang, 2021. "How Capital Endowment and Ecological Cognition Affect Environment-Friendly Technology Adoption: A Case of Apple Farmers of Shandong Province, China," IJERPH, MDPI, vol. 18(14), pages 1-16, July.
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