IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2025i10p4319-d1652665.html
   My bibliography  Save this article

What Leads Households to Green Consumption Behavior: Case of a Developing Country

Author

Listed:
  • La Son Ka

    (School of Economics & Management, Southeast University, Nanjing 210096, China)

  • The Kien Nguyen

    (VNU University of Economics and Business, Vietnam National University, Hanoi 100000, Vietnam)

Abstract

Understanding the drivers of green consumption behavior is crucial for promoting sustainable practices among households. This study explores the key factors influencing green consumer behavior, including environmental awareness, subjective norms, attitudes, green promotional activities, and household characteristics. By examining their interactions and the mediating role of consumer intention, this research provides a comprehensive perspective on how these elements shape household consumption choices. These findings highlight the significant impact of environmental awareness and subjective norms on shaping green consumer intentions, which, in turn, drive actual behavior. This study offers insights for policymakers and businesses to design targeted strategies that encourage sustainable consumption habits. Practical implications include the need for awareness campaigns, community engagement, and supportive policies to foster green consumer behavior.

Suggested Citation

  • La Son Ka & The Kien Nguyen, 2025. "What Leads Households to Green Consumption Behavior: Case of a Developing Country," Sustainability, MDPI, vol. 17(10), pages 1-22, May.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:10:p:4319-:d:1652665
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/10/4319/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/17/10/4319/
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:10:p:4319-:d:1652665. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.