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The Influence of Organic Food Purchase Intention on Household Food Waste: Insights from Brazil

Author

Listed:
  • Lucas Rodrigues Deliberador

    (Department of Industrial Engineering, Federal University of Grande Dourados (UFGD), Dourados 79825-070, Brazil)

  • Alexandre Borges Santos

    (Department of Industrial Engineering, Federal University of São Carlos (UFSCar), São Carlos 13565-905, Brazil)

  • Geandra Alves Queiroz

    (Institute of Science, Technology and Innovation, Federal University of Lavras (UFLA), São Sebastião do Paraíso 37950-000, Brazil)

  • Aldara da Silva César

    (Department of Agribusiness Engineering, Fluminense Federal University (UFF), Volta Redonda 27213-145, Brazil)

  • Mário Otávio Batalha

    (Department of Industrial Engineering, Federal University of São Carlos (UFSCar), São Carlos 13565-905, Brazil)

Abstract

An emerging trend among consumers is the pursuit of healthier eating habits while minimizing environmental damage, thus increasing the intention for consumption of organic foods. In this context, this study hypothesizes that household food waste is influenced by organic food purchase intention, which, in turn, is influenced by environmental concern, health consciousness, hedonic shopping, and negatively affected by price. Hence, the objective of this study is to propose and empirically test a theoretical framework with Brazilian consumers. Data from 240 respondents were electronically collected and analyzed through structural equation modeling. The results suggest that environmental concern, price consciousness, and health consciousness significantly influence organic food purchase intention, while hedonic shopping value does not. Furthermore, although organic food purchase intention reduced household food waste, the effect size of this relationship was found to be extremely low, suggesting it to be a poor predictor. This paper contributes to the existing literature on consumer behavior and waste management further by not only examining the relationship between two research streams but also by shedding light on unique aspects of an emerging country.

Suggested Citation

  • Lucas Rodrigues Deliberador & Alexandre Borges Santos & Geandra Alves Queiroz & Aldara da Silva César & Mário Otávio Batalha, 2024. "The Influence of Organic Food Purchase Intention on Household Food Waste: Insights from Brazil," Sustainability, MDPI, vol. 16(9), pages 1-14, April.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:9:p:3795-:d:1386962
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    References listed on IDEAS

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    1. Jianming Wang & Thuy Linh Pham & Van Thac Dang, 2020. "Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity," IJERPH, MDPI, vol. 17(3), pages 1-18, January.
    2. Molinillo, Sebastian & Vidal-Branco, Murilo & Japutra, Arnold, 2020. "Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
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    4. Hans Ruediger Kaufmann & Mohammad Fateh Ali Khan Panni & Yianna Orphanidou, 2012. "Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 50-69, February.
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    Cited by:

    1. Mariola Michałowska & Piotr Kułyk & Leonard Pietrow, 2024. "Consumer Risk in the Purchasing Process in the Organic Food Market," Sustainability, MDPI, vol. 16(21), pages 1-17, October.

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