IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i8p3140-d1372787.html
   My bibliography  Save this article

Sustainable Fashion in New Era: Exploring Consumer Resilience and Goals in the Post-Pandemic

Author

Listed:
  • Joohye Hwang

    (School of Business, Thomas Jefferson University, Philadelphia, PA 19144, USA)

  • Xun Sun

    (Textile and Apparel Management, University of Missouri, Columbia, MO 65211, USA)

  • Li Zhao

    (Textile and Apparel Management, University of Missouri, Columbia, MO 65211, USA)

  • Song-yi Youn

    (Textile and Apparel Management, University of Missouri, Columbia, MO 65211, USA)

Abstract

This study examines the underlying mechanisms that lead to sustainable fashion consumption in the post-COVID-19 pandemic era. Particularly, this study explores the complex relations between resilient coping mechanisms, consumer life goals, and sustainable fashion consumption, combining Goal Content Theory and the Consumer Sustainability Orientation framework. The findings obtained from partial least squares structural equation modeling analysis using 503 responses confirm that resilient coping positively influenced both intrinsic and extrinsic life goals. While intrinsic goals reinforce all aspects of sustainability orientation (ecological, social, and economic), extrinsic goals show a contrasting effect—positively affecting economic orientation but negatively impacting ecological and social dimensions. Among sustainability orientations, the ecological dimension had a significant positive effect on sustainable fashion consumption behavior. The research also reveals that resilient coping directly improves social and economic dimensions of sustainability orientations, but it does not significantly influence ecological orientation. This study offers insight into differentiated marketing communication strategies for retailers depending on consumers’ goals—intrinsic or extrinsic—and implies the importance of the dynamic impact of each dimension of sustainability orientation on consumers’ sustainable fashion consumption choices.

Suggested Citation

  • Joohye Hwang & Xun Sun & Li Zhao & Song-yi Youn, 2024. "Sustainable Fashion in New Era: Exploring Consumer Resilience and Goals in the Post-Pandemic," Sustainability, MDPI, vol. 16(8), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:8:p:3140-:d:1372787
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/8/3140/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/8/3140/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. William R. Meek & Diane M. Sullivan, 2018. "The Influence Of Gender, Self-Identity And Organizational Tenure On Environmental Sustainability Orientation," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 23(03), pages 1-14, September.
    2. Serdar Çop & Victor Oluwafemi Olorunsola & Uju Violet Alola, 2021. "Achieving environmental sustainability through green transformational leadership policy: Can green team resilience help?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 671-682, January.
    3. Agnieszka Lasota & Justyna Mróz, 2021. "Positive Psychology in Times of Pandemic—Time Perspective as a Moderator of the Relationship between Resilience and Meaning in Life," IJERPH, MDPI, vol. 18(24), pages 1-13, December.
    4. Hiroyasu Furukawa & Kyung-Tae Lee, 2023. "Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems," Sustainability, MDPI, vol. 15(8), pages 1-18, April.
    5. Hafiz Muhammad Usman Khizar & Muhammad Jawad Iqbal & Muhammad Imran Rasheed, 2021. "Business orientation and sustainable development: A systematic review of sustainability orientation literature and future research avenues," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(5), pages 1001-1017, September.
    6. Jung Ha-Brookshire, 2017. "Toward Moral Responsibility Theories of Corporate Sustainability and Sustainable Supply Chain," Journal of Business Ethics, Springer, vol. 145(2), pages 227-237, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dmitry A. Ruban & Natalia N. Yashalova & Vladimir A. Ermolaev, 2021. "Is Environment a Strategic Priority of the Leading Energy Companies? Evidence from Mission Statements," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    2. Elif Baykal & Bahar Divrik, 2023. "Employee Involvement in Sustainability Projects in Emergent Markets: Evidence from Turkey," Sustainability, MDPI, vol. 15(18), pages 1-19, September.
    3. Salem, Rami & Usman, Muhammad & Ezeani, Ernest, 2021. "Loan loss provisions and audit quality: Evidence from MENA Islamic and conventional banks," The Quarterly Review of Economics and Finance, Elsevier, vol. 79(C), pages 345-359.
    4. Noor Shakir Mahmood & Ahmed Ali Ajmi & Shamsul Bin Sarip & Hazilah Mad Kaidi & Khairur Rijal Jamaludin & Hayati Habibah Abdul Talib, 2022. "Modeling the Sustainable Integration of Quality and Energy Management in Power Plants," Sustainability, MDPI, vol. 14(4), pages 1-19, February.
    5. Marta Pizzetti & Lucia Gatti & Peter Seele, 2021. "Firms Talk, Suppliers Walk: Analyzing the Locus of Greenwashing in the Blame Game and Introducing ‘Vicarious Greenwashing’," Journal of Business Ethics, Springer, vol. 170(1), pages 21-38, April.
    6. Aniqa Arslan & Arslan Qayyum & Mosab I. Tabash & Kiran Nair & Muhammad AsadUllah & Linda Nalini Daniel, 2023. "The Impact of Economic Complexity, Usage of Energy, Tourism, and Economic Growth on Carbon Emissions: Empirical Evidence of 102 Countries," International Journal of Energy Economics and Policy, Econjournals, vol. 13(5), pages 315-324, September.
    7. Wagner, Tillmann & Korschun, Daniel & Troebs, Cord-Christian, 2020. "Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets," Journal of Business Research, Elsevier, vol. 114(C), pages 385-394.
    8. Hafiz Muhammad Usman Khizar & Muhammad Jawad Iqbal & Muhammad Imran Rasheed, 2021. "Business orientation and sustainable development: A systematic review of sustainability orientation literature and future research avenues," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(5), pages 1001-1017, September.
    9. Mahmoud Alreahi & Zoltán Bujdosó & Moaaz Kabil & Ali Akaak & Kata Feketéné Benkó & Widhayani Puri Setioningtyas & Lóránt Dénes Dávid, 2022. "Green Human Resources Management in the Hotel Industry: A Systematic Review," Sustainability, MDPI, vol. 15(1), pages 1-25, December.
    10. Jorge Alberto Esponda Perez & Faisal Ejaz & Sarmad Ejaz, 2023. "Green Transformational Leadership, GHRM, and Proenvironmental Behavior: An Effectual Drive to Environmental Performances of Small- and Medium-Sized Enterprises," Sustainability, MDPI, vol. 15(5), pages 1-17, March.
    11. Abu Elnasr E. Sobaih & Ahmed Hasanein & Hassane Gharbi & Ahmed E. Abu Elnasr, 2022. "Going Green Together: Effects of Green Transformational Leadership on Employee Green Behaviour and Environmental Performance in the Saudi Food Industry," Agriculture, MDPI, vol. 12(8), pages 1-17, July.
    12. Tina Sendlhofer, 2020. "Decoupling from Moral Responsibility for CSR: Employees' Visionary Procrastination at a SME," Journal of Business Ethics, Springer, vol. 167(2), pages 361-378, November.
    13. Roland Somlai, 2022. "Integrating decision support tools into businesses for sustainable development: A paradoxical approach to address the food waste challenge," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1607-1622, May.
    14. Jiachen Li & Xue Li & Chiyin Chen, 2021. "The CO 2 Emission Efficiency of China’s Hotel Industry under the Double Carbon Objectives and Homestay Growth," Energies, MDPI, vol. 14(24), pages 1-20, December.
    15. Qing Miao & Jun Zhou, 2020. "Corporate Hypocrisy and Counterproductive Work Behavior: A Moderated Mediation Model of Organizational Identification and Perceived Importance of CSR," Sustainability, MDPI, vol. 12(5), pages 1-20, March.
    16. Małgorzata Zakrzewska & Katarzyna Piwowar‐Sulej & Szymon Jarosz & Adam Sagan & Mariusz Sołtysik, 2022. "The linkage between Agile project management and sustainable development: A theoretical and empirical view," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(5), pages 855-869, October.
    17. Else, Tim & Choudhary, Sonal & Genovese, Andrea, 2022. "Uncovering sustainability storylines from dairy supply chain discourse," Journal of Business Research, Elsevier, vol. 142(C), pages 858-874.
    18. Shetu Ranjan Biswas & Md. Aftab Uddin & Swadip Bhattacharjee & Mouri Dey & Tarek Rana, 2022. "Ecocentric leadership and voluntary environmental behavior for promoting sustainability strategy: The role of psychological green climate," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1705-1718, May.
    19. Sooksan Kantabutra, 2022. "Toward a System Theory of Corporate Sustainability: An Interim Struggle," Sustainability, MDPI, vol. 14(23), pages 1-27, November.
    20. Saheli Goswami & Gargi Bhaduri, 2023. "Communicating Moral Responsibility: Stakeholder Capitalism, Types, and Perceptions," Sustainability, MDPI, vol. 15(5), pages 1-17, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:8:p:3140-:d:1372787. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.