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Investigating User-Centric Factors Influencing Smartwatch Adoption and User Experience in the Philippines

Author

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  • Ma. Janice J. Gumasing

    (Department of Industrial and Systems Engineering, Gokongwei College of Engineering, De La Salle University, 2401 Taft Ave., Manila 1007, Philippines)

  • Gilliane Zoe Dennis V. Carrillo

    (Young Innovators Research Center, Mapúa University, Manila 1002, Philippines)

  • Mickhael Andrei A. De Guzman

    (Young Innovators Research Center, Mapúa University, Manila 1002, Philippines)

  • Cara Althea R. Suñga

    (Young Innovators Research Center, Mapúa University, Manila 1002, Philippines)

  • Siegfred Yvan B. Tan

    (Young Innovators Research Center, Mapúa University, Manila 1002, Philippines)

  • Mellicynt M. Mascariola

    (Young Innovators Research Center, Mapúa University, Manila 1002, Philippines)

  • Ardvin Kester S. Ong

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

Abstract

Smartwatches enable users to easily monitor their health, self-quantify, and track various activities. However, manufacturers and researchers in the field of smartwatches must explore and improve perceived usability to enhance the user experience of consumers and increase the device’s adoption rate. Therefore, this study investigates the factors influencing the adoption of smartwatches among Filipinos, focusing on usability and demographic influences. This is performed by utilizing the UTAUT2 model to examine key factors. External variables are explored, including perceived usability and privacy. To analyze the data acquired, partial least squares structural equation modeling (PLS-SEM) was conducted. The results indicated that performance expectancy, effort expectancy, social influence, hedonic motivation, price value, habit, and behavioral intention significantly influence smartwatch adoption. Habit emerged as positively affecting intention to use and usage behavior. However, facilitating conditions were found not to be significant in influencing intention to use and usage behavior, and privacy was perceived as having an insignificant relationship with the intention to use smartwatches. These findings offer theoretical and practical implications for enhancing smartwatch design and usability, addressing the diverse needs of users, and expanding inclusivity in the market.

Suggested Citation

  • Ma. Janice J. Gumasing & Gilliane Zoe Dennis V. Carrillo & Mickhael Andrei A. De Guzman & Cara Althea R. Suñga & Siegfred Yvan B. Tan & Mellicynt M. Mascariola & Ardvin Kester S. Ong, 2024. "Investigating User-Centric Factors Influencing Smartwatch Adoption and User Experience in the Philippines," Sustainability, MDPI, vol. 16(13), pages 1-30, June.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:13:p:5401-:d:1421949
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    References listed on IDEAS

    as
    1. Vess L. Johnson & Richard W. Woolridge & Wenjun Wang & Joseph R. Bell, 2020. "The Impact of Perceived Privacy, Accuracy and Security on the Adoption of Mobile Self-Checkout Systems," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 221-247.
    2. Carolin Siepmann & Pascal Kowalczuk, 2021. "Understanding continued smartwatch usage: the role of emotional as well as health and fitness factors," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 795-809, December.
    3. Dash, Ganesh & Paul, Justin, 2021. "CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    4. Milad Dehghani, 2018. "Exploring the motivational factors on continuous usage intention of smartwatches among actual users," Behaviour and Information Technology, Taylor & Francis Journals, vol. 37(2), pages 145-158, February.
    5. Ellen Van Droogenbroeck & Léon Van Hove, 2021. "Adoption and usage of E-grocery shopping: A context-specific UTAUT2 model," ULB Institutional Repository 2013/324918, ULB -- Universite Libre de Bruxelles.
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