IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2023i1p321-d1310063.html
   My bibliography  Save this article

Co-Creation of Sustainable Tourism and Hospitality Experiences: Education and Organizations in Search of New Business Models

Author

Listed:
  • Ricardo Jorge da Costa Guerra

    (CEGOT, CITUR and UDI/IPG, Polytechnic University of Guarda, 6300-559 Guarda, Portugal)

  • Eduardo Cândido Cordeiro Gonçalves

    (CEGOT and CEDTUR, University of Maia, 4475-690 Maia, Portugal)

Abstract

Sustainability is and will be very closely linked to the development of tourism in the future. It is the most important trend shaping the sector, and it will continue to determine travelers’ preferences and motivations in the period after COVID-19. It is important that tourism destinations and the stakeholders work together to enhance their resources sustainably through valuing the socio-cultural authenticity of communities, preserving biodiversity, and also ensuring the social well-being and economic security of destinations. Destinations need to work closely with entrepreneurs to better understand their current challenges. Investment in sustainable practices and products must be part of the new business models and provide competitive advantages for all stakeholders. The time we are living in is crucial, and it is a unique opportunity to rethink the sector from the perspective of a more sustainable, safer, and technological future that favors a circular economy model. This work follows the development of a methodology using the Demola Model, collaborated by a higher education institution and a hotel, to seek an investment in a new product driven by a clear commitment to sustainability. With a methodology composed of the application of different tools, namely design research, observations/visits, interviews, benchmarking, speculative design, future scenarios, among others, we have sought to understand the main markets and contexts around the world and explore alternative opportunities and action plans. Aqua Village Health Resort & Spa (Portugal) was selected as a partner for this collaborative work. The final project presented was the creation of a restaurant linked to the sustainable concept and cooking based on fire, located on the riverbank and in the water: Aquafire—Underwater Food Experience.

Suggested Citation

  • Ricardo Jorge da Costa Guerra & Eduardo Cândido Cordeiro Gonçalves, 2023. "Co-Creation of Sustainable Tourism and Hospitality Experiences: Education and Organizations in Search of New Business Models," Sustainability, MDPI, vol. 16(1), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:16:y:2023:i:1:p:321-:d:1310063
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/1/321/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/1/321/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Barnes, Tina & Pashby, Ian & Gibbons, Anne, 2002. "Effective University - Industry Interaction:: A Multi-case Evaluation of Collaborative R&D Projects," European Management Journal, Elsevier, vol. 20(3), pages 272-285, June.
    2. David Kirby, 2006. "Creating Entrepreneurial Universities in the UK: Applying Entrepreneurship Theory to Practice," The Journal of Technology Transfer, Springer, vol. 31(5), pages 599-603, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Centobelli, Piera & Cerchione, Roberto & Esposito, Emilio & Shashi,, 2019. "Exploration and exploitation in the development of more entrepreneurial universities: A twisting learning path model of ambidexterity," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 172-194.
    2. Miguel A. Hernandez, 2019. "Unveiling International New Ventures’ Success: Employee’s Entrepreneurial Behavior," Administrative Sciences, MDPI, vol. 9(3), pages 1-32, August.
    3. Brett R. Smith & Terri Feldman Barr & Saulo D. Barbosa & Jill R. Kickul, 2008. "Social Entrepreneurship: A Grounded Learning Approach To Social Value Creation," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 339-362.
    4. Gür, Ufuk & Oylumlu, İkbal Sinemden & Kunday, Özlem, 2017. "Critical assessment of entrepreneurial and innovative universities index of Turkey: Future directions," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 161-168.
    5. Taheri, Mozhdeh & van Geenhuizen, Marina, 2016. "Teams' boundary-spanning capacity at university: Performance of technology projects in commercialization," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 31-43.
    6. Francisco Javier Miranda & Antonio Chamorro & Sergio Rubio, 2018. "Re-thinking university spin-off: a critical literature review and a research agenda," The Journal of Technology Transfer, Springer, vol. 43(4), pages 1007-1038, August.
    7. Wenqing Wu & Kexin Yu & Saixiang Ma & Chien-Chi Chu & Shijie Li & Chengcheng Ma & Sang-Bing Tsai, 2018. "An Empirical Study on Optimal Strategies of Industry-University-Institute Green Innovation with Subsidy," Sustainability, MDPI, vol. 10(5), pages 1-17, May.
    8. Robert Rybnicek & Julia Plakolm & Lisa Baumgartner & Alfred Gutschelhofer, 2017. "The importance of interpersonal and social factors in university?industry collaboration," Proceedings of Business and Management Conferences 5207581, International Institute of Social and Economic Sciences.
    9. Yung-Chi Shen, 2017. "Identifying the key barriers and their interrelationships impeding the university technology transfer in Taiwan: a multi-stakeholder perspective," Quality & Quantity: International Journal of Methodology, Springer, vol. 51(6), pages 2865-2884, November.
    10. Grete Hagebakken & Christian Reimers & Elsa Solstad, 2021. "Entrepreneurship Education as a Strategy to Build Regional Sustainability," Sustainability, MDPI, vol. 13(5), pages 1-17, February.
    11. Hiroyuki Okamuro & Junichi Nishimura, 2013. "Impact of university intellectual property policy on the performance of university-industry research collaboration," The Journal of Technology Transfer, Springer, vol. 38(3), pages 273-301, June.
    12. Xi Yu & Krishna P. Paudel & Dongmei Li & Xiaolei Xiong & Yanyu Gong, 2020. "Sustainable Collaborative Innovation between Research Institutions and Seed Enterprises in China," Sustainability, MDPI, vol. 12(2), pages 1-19, January.
    13. Todd Davey & Sue Rossano & Peter Sijde, 2016. "Does context matter in academic entrepreneurship? The role of barriers and drivers in the regional and national context," The Journal of Technology Transfer, Springer, vol. 41(6), pages 1457-1482, December.
    14. Sun, Jinghong & Liu, Xuefeng & Cai, Jing, 2025. "Intermediaries that facilitate university–industry research partnerships: A systematic literature review," Journal of Business Research, Elsevier, vol. 194(C).
    15. Lucrezia Songini & Luca Gnan, 2009. "WOMEN, GLASS CEILING, AND PROFESSIONALIZATION IN FAMILY SMEs: A MISSED LINK," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 17(04), pages 497-525.
    16. Mohammad Naushad & Mohammad Rishad Faridi & Abdul Malik Syed, 2018. "Economic development of community by entrepreneurship: an investigation of the entrepreneurial intent and the institutional support to the local community in Al-Kharj region," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(4), pages 899-913, June.
    17. Bhukya, Ramulu & Paul, Justin & Kastanakis, Minas & Robinson, Sarah, 2022. "Forty years of European Management Journal: A bibliometric overview," European Management Journal, Elsevier, vol. 40(1), pages 10-28.
    18. repec:rnp:ppaper:431503 is not listed on IDEAS
    19. Min, Jae-Woong & Vonortas, Nicholas S. & Kim, YoungJun, 2019. "Commercialization of transferred public technologies," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 10-20.
    20. Scuotto, Veronica & Beatrice, Orlando & Valentina, Cillo & Nicotra, Melita & Di Gioia, Leonardo & Farina Briamonte, Massimiliano, 2020. "Uncovering the micro-foundations of knowledge sharing in open innovation partnerships: An intention-based perspective of technology transfer," Technological Forecasting and Social Change, Elsevier, vol. 152(C).
    21. Paula Kyrö, 2009. "Gender Lenses Identify Different Waves And Ways Of Understanding Women Entrepreneurship," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 17(04), pages 393-418.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2023:i:1:p:321-:d:1310063. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.