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Factors Determining ROPO Behaviors of Travel Agencies Customers during the COVID-19 Pandemic

Author

Listed:
  • Andrzej Dudek

    (Faculty of Management, Wroclaw University of Economics and Business, 53-345 Wrocław, Poland)

  • Daria Elżbieta Jaremen

    (Faculty of Management, Wroclaw University of Economics and Business, 53-345 Wrocław, Poland)

  • Izabela Michalska-Dudek

    (Faculty of Management, Wroclaw University of Economics and Business, 53-345 Wrocław, Poland)

Abstract

Tourist decision-making has been heavily affected by the pandemic crisis, which increases the complexity of the tourism business operations and shakes the foundations of tourism sustainable development. Thus, studying and comprehension of tourists’ behaviors, including the purchasing decisions, and incorporating this knowledge into the strategies of tourism companies, has a key importance to the organizations’ survival during hard times. The article contains the characteristics of tourist behavior schemes related to decision-making in buying package holidays during COVID-19 crisis. The study was based on analysis of the results of a computer assisted web interview using the CAWI method, conducted among 1502 Poles using the classification tree method (the R statistical package and the RPART library). Research allowed us to identify the four purchase decision-making patterns and to describe four segments of holidaymakers’ buying according to these patterns. In the profiling process, nine demographic and social variables were used, including gender, age, education, residence, marital status, number of all household members, minor children in a household, assessment of own financial standing, and professional situation. The results of the analysis confirm the existence of a relationship between (1) the research online purchase offline behavior and the age, the number of children under 18 in the household, and the marital status of the package holidays buyers, (2) the research offline purchase online behavior and the age and the number of children up to 18 in the households of the buyers of tourist packages, (3) the research offline purchase offline behavior and the age, the number of children under 18 in the household, the assessment of the financial situation, and sex of the buyers of tourist packages, and (4) the research offline purchase online behavior and the age and assessment of financial situation of package holidays purchasers.

Suggested Citation

  • Andrzej Dudek & Daria Elżbieta Jaremen & Izabela Michalska-Dudek, 2023. "Factors Determining ROPO Behaviors of Travel Agencies Customers during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(7), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:7:p:6142-:d:1114718
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    References listed on IDEAS

    as
    1. Andrzej Dudek & Daria Jaremen & Izabela Michalska-Dudek & Marek Walesiak, 2021. "Analysis of Changes in Shopping Behaviour of Package Holidays Purchasers Caused by the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 691-707.
    2. José Antonio Donaire & Núria Galí & Raquel Camprubi, 2021. "Empty Summer: International Tourist Behavior in Spain during COVID-19," Sustainability, MDPI, vol. 13(8), pages 1-14, April.
    3. JunHui Wang & Yunseon Choe & HakJun Song, 2021. "Korean Domestic Tourists’ Decision-Making Process under Threat of COVID-19," IJERPH, MDPI, vol. 18(20), pages 1-17, October.
    4. David Flores-Ruiz & Adolfo Elizondo-Salto & María de la O. Barroso-González, 2021. "Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic," Sustainability, MDPI, vol. 13(7), pages 1-19, March.
    5. Suellen Tapsall & Geoffrey N Soutar & Wendy A Elliott & Tim Mazzarol & Jennifer Holland, 2022. "COVID-19’s impact on the perceived risk of ocean cruising: A best-worst scaling study of Australian consumers," Tourism Economics, , vol. 28(1), pages 248-271, February.
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