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The Mediating Roles of Economic, Socio-Cultural, and Environmental Factors to Predict Tourism Market Development by Means of Regenerative Travel: An Infrastructural Perspective of China–Pakistan Economic Corridor (CPEC)

Author

Listed:
  • Maria Zulfaqar

    (Department of Management Science, National University of Modern Languages, Islamabad 44000, Pakistan)

  • Shahid Bashir

    (Business School, Tecnológico de Monterrey, Monterrey 64700, Mexico)

  • Samer Mohammed Ahmed Yaghmour

    (Department of Travel and Tourism, Faculty of Tourism, King Abdulaziz University, P.O. Box 80207, Jeddah 21589, Saudi Arabia)

  • Jamshid Ali Turi

    (College of Business Administration, University of Tabuk, Tabuk 71491, Saudi Arabia)

  • Musaib Hussain

    (Department of Management Science, National University of Modern Languages, Islamabad 44000, Pakistan)

Abstract

Even though the significance of the China–Pakistan economic corridor (CPEC) is frequently discussed on various international forums, its economic, socio-cultural, and environmental impacts in a geographically constrained area have not yet been studied precisely. Consequently, the goal of this study is to look into how CPEC Infrastructural Development (CPECID) would regenerate the tourism market in Gilgit Baltistan (GB), a Pakistani administrative territory. The basic data gathered via a convenience sample strategy is subjected to a quantitative analysis approach. In total, 336 inhabitants of GB participated in a closed-ended online survey that was used to gather data. The results showed that CPECID has a favorable influence on regenerative tourist growth and development in the area and that this link is partially mediated by economic, socio-cultural, and environmental impacts. The study’s conclusions have important implications for authorities creating regenerative tourist promotion plans, in addition to adding to the body of knowledge on tourism.

Suggested Citation

  • Maria Zulfaqar & Shahid Bashir & Samer Mohammed Ahmed Yaghmour & Jamshid Ali Turi & Musaib Hussain, 2023. "The Mediating Roles of Economic, Socio-Cultural, and Environmental Factors to Predict Tourism Market Development by Means of Regenerative Travel: An Infrastructural Perspective of China–Pakistan Econo," Sustainability, MDPI, vol. 15(6), pages 1-19, March.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:6:p:5025-:d:1094913
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    References listed on IDEAS

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