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The Rise of Collaborative Consumption in EU Member States: Exploring the Impact of Collaborative Economy Platforms on Consumer Behavior and Sustainable Consumption

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  • Michael Gerlich

    (Management Department, SBS Swiss Business School, 8302 Kloten, Switzerland)

Abstract

This study identifies a consumption model and consumer behavior patterns in the collaborative economy paradigm. The authors assessed the demand for technical innovation in the online commerce market in EU member states through monitoring, and used a moving average method to highlight the trend of the overall economic effect concerning national conditions. They also analyzed the main sectors of the collaborative economy for 2020–2022 and large online platforms subject to the legal landscape for studying European consumer behavior, establishing a consumption model and characteristic purchasing patterns within the collaborative economy. It has been discovered that collaborative consumption practices in European society are still expanding despite changes in global economic trends. It has been determined that the physical goods sector is the collaborative economy’s priority. It is demonstrated that online platforms of the collaborative economy primarily contribute to the redistribution of consumption centered on the following behavior patterns: economic value quality, social responsibility, and rational consumption. The study’s findings deepen our comprehension of collaborative consumption while also furnishing decision-makers and business leaders with information that can be put into practice to encourage responsible and sustainable consumption behaviors within the collaborative economy.

Suggested Citation

  • Michael Gerlich, 2023. "The Rise of Collaborative Consumption in EU Member States: Exploring the Impact of Collaborative Economy Platforms on Consumer Behavior and Sustainable Consumption," Sustainability, MDPI, vol. 15(21), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:21:p:15491-:d:1271707
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    References listed on IDEAS

    as
    1. Francisco J. García-Rodríguez & Desiderio Gutiérrez-Taño & Inés Ruiz-Rosa & Nisamar Baute-Díaz, 2022. "New Models for Collaborative Consumption: The Role of Consumer Attitudes Among Millennials," SAGE Open, , vol. 12(4), pages 21582440221, December.
    2. Chinyere Ndukwe & Adeline Nnenna Idike & Ikechukwu Ogeze Ukeje & Cornelius Ofobuisi Okorie & Johnpaul Chukwujindu Onele & Nneka Ernestina Richard-Nnabu & Clementina Kanu & Benedette Nneka Okezie & Rap, 2023. "Public Private Partnerships Dynamics in Nigeria Power Sector: Service Failure Outcomes and Consumer Dissonance Behaviour," Public Organization Review, Springer, vol. 23(2), pages 623-646, June.
    3. Susanne Pankov & Vivek K. Velamuri & Dirk Schneckenberg, 2021. "Towards sustainable entrepreneurial ecosystems: examining the effect of contextual factors on sustainable entrepreneurial activities in the sharing economy," Small Business Economics, Springer, vol. 56(3), pages 1073-1095, February.
    4. Dabbous, Amal & Tarhini, Abbas, 2019. "Assessing the impact of knowledge and perceived economic benefits on sustainable consumption through the sharing economy: A sociotechnical approach," Technological Forecasting and Social Change, Elsevier, vol. 149(C).
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    Cited by:

    1. Bożena Gajdzik & Magdalena Jaciow & Larysa Mosora & Agata Stolecka-Makowska & Radosław Wolniak & Robert Wolny, 2025. "Collaborative Consumption and Its Implication for Sustainable Consumption of Generation Z in Ukraine," Sustainability, MDPI, vol. 17(10), pages 1-34, May.

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