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Community Tourism Strategic Planning—Convergent Model Proposal as Applied to a Municipality in Mexico

Author

Listed:
  • Stefanie Zárate-Altamirano

    (Faculty of Social Sciences, Campus Miguel de Unamuno, University of Salamanca, Francisco Tomás y Valiente Street, 37007 Salamanca, Spain)

  • Deisy Coromoto Rebolledo-López

    (Division of Postgraduate Studies, University of La Sierra Sur, Guillermo Rojas Mijangos Street, Miahuatlán de Porfirio Díaz 70800, Mexico)

  • Eduardo Parra-López

    (Department of Business Management and Economic History, University of La Laguna, Hornera Street, 38071 La Laguna, Tenerife, Spain)

Abstract

The planning of tourism activity in the global context has generally been short-term and without inclusion of local communities. This situation has affected the territorial identity and the use of tourist activity itself as a development strategy both globally and locally. In the search for balance, community tourism emerges as a link between economic activity and community participation in a context of changes and new challenges. The objective of this research project was to propose a model built from the theoretical review that shows the convergence between the variables of strategic planning and community tourism applicable to local contexts. The methodology applied focused on the inductive method, with a descriptive and propositional scope. Two types of data collection instruments were developed and applied: a semi-structured interview guide and a questionnaire. The exercise was carried out in a tourist municipality in Mexico and the results reflect the deterioration of territorial identity and social cohesion. Therefore, it is essential to promote the re-evaluation of natural, cultural, and historical resources. Likewise, it was concluded that the proposed model is a diagnostic tool and generator of strategies for community tourism.

Suggested Citation

  • Stefanie Zárate-Altamirano & Deisy Coromoto Rebolledo-López & Eduardo Parra-López, 2022. "Community Tourism Strategic Planning—Convergent Model Proposal as Applied to a Municipality in Mexico," Sustainability, MDPI, vol. 14(23), pages 1-25, November.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:23:p:15945-:d:988398
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    References listed on IDEAS

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    1. Setiawan Priatmoko & Moaaz Kabil & Yitno Purwoko & Lóránt Dénes Dávid, 2021. "Rethinking Sustainable Community-Based Tourism: A Villager’s Point of View and Case Study in Pampang Village, Indonesia," Sustainability, MDPI, vol. 13(6), pages 1-15, March.
    2. Sebele, Lesego S., 2010. "Community-based tourism ventures, benefits and challenges: Khama Rhino Sanctuary Trust, Central District, Botswana," Tourism Management, Elsevier, vol. 31(1), pages 136-146.
    3. Claudia Patricia Maldonado-Erazo & María de la Cruz del Río-Rama & Sandra Patricia Miranda-Salazar & Nancy P. Tierra-Tierra, 2022. "Strengthening of Community Tourism Enterprises as a Means of Sustainable Development in Rural Areas: A Case Study of Community Tourism Development in Chimborazo," Sustainability, MDPI, vol. 14(7), pages 1-22, April.
    4. Seweryn Zielinski & Yoonjeong Jeong & Seong-il Kim & Celene B. Milanés, 2020. "Why Community-Based Tourism and Rural Tourism in Developing and Developed Nations are Treated Differently? A Review," Sustainability, MDPI, vol. 12(15), pages 1-21, July.
    5. Fátima Matos Silva & Cristina Sousa & Helena Albuquerque, 2022. "Analytical Model for the Development Strategy of a Low-Density Territory: The Montesinho Natural Park," Sustainability, MDPI, vol. 14(7), pages 1-18, April.
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