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Strengthening of Community Tourism Enterprises as a Means of Sustainable Development in Rural Areas: A Case Study of Community Tourism Development in Chimborazo

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  • Claudia Patricia Maldonado-Erazo

    (Facultad de Recursos Naturales, Escuela Superior Politécnica de Chimborazo, Riobamba 060155, Ecuador
    Programa de Doctorado en Desarrollo Territorial Sostenible (R015), Instituto Universitario de Investigación para el Desarrollo Territorial Sostenible (INTERRA), Universidad de Extremadura, 06006 Badajoz, Spain)

  • María de la Cruz del Río-Rama

    (Business Management and Marketing Department, Faculty of Business Sciences and Tourism, University of Vigo, 32004 Ourense, Spain)

  • Sandra Patricia Miranda-Salazar

    (Facultad de Recursos Naturales, Escuela Superior Politécnica de Chimborazo, Riobamba 060155, Ecuador)

  • Nancy P. Tierra-Tierra

    (Facultad de Recursos Naturales, Escuela Superior Politécnica de Chimborazo, Riobamba 060155, Ecuador)

Abstract

Community tourism (CT) constitutes a management model for tourism practice within communities, which was consolidated within Ecuador through the Plurinational Federation of Community Tourism of Ecuador (FEPTCE), with the Corporation for the Development of Community Tourism of Chimborazo (CORDTUCH) as the central network in the province of Chimborazo. This network, with 14 years of experience, has been committed to tourism as a mechanism for the diversification of the productive matrix of the peasant and indigenous communities that comprise it, integrating 1772 direct beneficiaries articulated in 10 CT organizations. Thus, they have managed to support actions related to land management, the equitable distribution of benefits, the valuation of natural and cultural heritage, and the organizational strengthening of communities. This support has contributed to the consolidation of “Alli Kawsay,” that is, working to achieve a full life for these human groups, generating an integral sustainability of their spaces, and contributing to the fulfilment of the Sustainable Development Goals (SDGs) from this other Andean perspective. The methodology employed focused on participatory action research (PAR), which allows for listening and obtaining information directly from key actors, recognizing the existence of knowledge that has not been published that corresponds to peoples’ ancestral knowledge. The aim of this research is to provide an overview of the current reality of CT within CORDTUCH, as well as the strengthening achieved in the community enterprises that comprise it. Among the main results achieved, it is highlighted that CT has become, for these communities, a tool of insurgency against extractive activities and the advance of the agricultural frontier that threatens these spaces, showing that the territories can be exploited under other approaches and through innovative proposals.

Suggested Citation

  • Claudia Patricia Maldonado-Erazo & María de la Cruz del Río-Rama & Sandra Patricia Miranda-Salazar & Nancy P. Tierra-Tierra, 2022. "Strengthening of Community Tourism Enterprises as a Means of Sustainable Development in Rural Areas: A Case Study of Community Tourism Development in Chimborazo," Sustainability, MDPI, vol. 14(7), pages 1-22, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:4314-:d:787377
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    References listed on IDEAS

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    1. Trin Thananusak & Suparak Suriyankietkaew, 2023. "Unpacking Key Sustainability Drivers for Sustainable Social Enterprises: A Community-Based Tourism Perspective," Sustainability, MDPI, vol. 15(4), pages 1-23, February.
    2. Stefanie Zárate-Altamirano & Deisy Coromoto Rebolledo-López & Eduardo Parra-López, 2022. "Community Tourism Strategic Planning—Convergent Model Proposal as Applied to a Municipality in Mexico," Sustainability, MDPI, vol. 14(23), pages 1-25, November.

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