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Examining the Economic Value of Tourism and Visitor Preferences: A Portrait of Sustainability Ecotourism in the Tangkahan Protection Area, Gunung Leuser National Park, North Sumatra, Indonesia

Author

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  • Agus Purwoko

    (Faculty of Forestry, Universitas Sumatera Utara, Jl. Tri Dharma Ujung No.1 Kampus USU Medan, Medan City 20155, North Sumatra, Indonesia)

  • Dodik Ridho Nurrochmat

    (Faculty of Forestry and Environment, IPB University, Jl. Lingkar Akademik IPB Dramaga Campus, Bogor 16680, West Java, Indonesia)

  • Meti Ekayani

    (Faculty of Economics and Management, IPB University, Jl. Agatis, IPB Dramaga Campus, Bogor 16680,West Java, Indonesia)

  • Syamsu Rijal

    (Faculty of Forestry, Universitas Hasanuddin, Jl. Perintis Kemerdekaan No. Km.10, Tamalanrea Indah, Makassar 90245, South Sulawesi, Indonesia)

  • Herlina Leontin Garura

    (Faculty of Forestry, Universitas Sumatera Utara, Jl. Tri Dharma Ujung No.1 Kampus USU Medan, Medan City 20155, North Sumatra, Indonesia)

Abstract

North Sumatra Province has the Tangkahan Nature Tourism Area, which represents ecotourism managed by local communities, established in 2001, which has now become the leading tourism destination of North Sumatra both locally and internationally. Tangkahan ecotourism is an example of payment for environmental services for the Tangkahan community, which initially carried out illegal logging in the mount Leuseur national park and then agreed to preserve the national park through ecotourism. This study aims to analyze the economic value of tourism and the preferences of tourists to revisit, along with the factors that influence them, where these conditions can be an illustration of the sustainability of Tangkahan ecotourism. The travel cost method is used to calculate the economic value of Tangkahan Ecotourism environmental services. The factors that affect the economic value, intensity of visits, and interest in revisiting, were analyzed using multiple linear regression. The results showed that Tangkahan ecotourism has a relatively high economic value, supported by the intensity and interest of tourist visits. Factors that affect the economic value and preferences of tourist visits can be managed for the sustainability of Tangkahan ecotourism so as not to lose the economic value of the ecotourism environmental services.

Suggested Citation

  • Agus Purwoko & Dodik Ridho Nurrochmat & Meti Ekayani & Syamsu Rijal & Herlina Leontin Garura, 2022. "Examining the Economic Value of Tourism and Visitor Preferences: A Portrait of Sustainability Ecotourism in the Tangkahan Protection Area, Gunung Leuser National Park, North Sumatra, Indonesia," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8272-:d:856912
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    References listed on IDEAS

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    1. Agus Purwoko & Wanda Kuswanda & Rospita Odorlina Pilianna Situmorang & Freddy Jontara Hutapea & Muhammad Hadi Saputra & Parlin Hotmartua Putra Pasaribu, 2022. "Orangutan Ecotourism on Sumatra Island: Current Conditions and a Call for Further Development," Sustainability, MDPI, vol. 14(18), pages 1-20, September.
    2. Muhammad Arifin Nasution & Agus Purwoko & Wanda Kuswanda & Nurdin Sulistiyono & Muhammad Fuad Abdullah & Seca Gandaseca & Badli Esham Ahmad & Yarina Ahmad & Reny Khaerany Nisfiary & Rizkia Amalia Adin, 2025. "Development Priority Policies for Impact Control and the Recovery of Natural Tourism in the Wake of the COVID-19 Pandemic in North Sumatra Province, Indonesia," Sustainability, MDPI, vol. 17(8), pages 1-23, April.

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