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Sustainability-Related Strategic Evaluation of Business Models

Author

Listed:
  • Kristina Höse

    (Faculty of Economics and Business Administration, Chemnitz University of Technology, 09111 Chemnitz, Germany)

  • Anika Süß

    (Faculty of Economics and Business Administration, Chemnitz University of Technology, 09111 Chemnitz, Germany)

  • Uwe Götze

    (Faculty of Economics and Business Administration, Chemnitz University of Technology, 09111 Chemnitz, Germany)

Abstract

Recent developments, such as climate change, demographic change and resource scarcity, have forced companies to turn towards more sustainable resources, processes and products. Thus, their business models should be developed in a way that meets social, ecological and economic challenges. A vital part of this development process is the evaluation of business models against the background of sustainability targets during different phases of this process. This paper addresses the, thus far, largely neglected sustainability-related strategic evaluation in the earlier phases of business model development. Based on a sustainability-related canvas approach and concepts from strategic management theory, it suggests a method for sustainability-related strategic evaluation of business models as well as business model ideas and options. Therefore, a procedure for evaluation is presented and five main criteria are developed that should be taken into account: eligibility to create stakeholder’s benefit, market attractiveness, heterogeneity/singularity, permanence and eligibility to generate sustainability-oriented value.

Suggested Citation

  • Kristina Höse & Anika Süß & Uwe Götze, 2022. "Sustainability-Related Strategic Evaluation of Business Models," Sustainability, MDPI, vol. 14(12), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:12:p:7285-:d:838647
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    References listed on IDEAS

    as
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    2. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
    3. Gonçalo Cardeal & Kristina Höse & Inês Ribeiro & Uwe Götze, 2020. "Sustainable Business Models–Canvas for Sustainability, Evaluation Method, and Their Application to Additive Manufacturing in Aircraft Maintenance," Sustainability, MDPI, vol. 12(21), pages 1-22, November.
    4. Raphael Amit & Christoph Zott, 2001. "Value creation in E‐business," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 493-520, June.
    5. Bernd W. Wirtz, 2019. "B2B Digital Business Models," Progress in IS, in: Digital Business Models, chapter 0, pages 161-173, Springer.
    6. Bernd W. Wirtz, 2019. "Digital Business Models," Progress in IS, Springer, number 978-3-030-13005-3.
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