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Evaluating Tourist Experience of Rural Homestays in Coastal Areas by Importance–Performance Analysis: A Case Study of Homestay in Dapeng New District, Shenzhen, China

Author

Listed:
  • Hang Ma

    (Department of Architecture, Harbin Institute of Technology, Shenzhen 518055, China)

  • Siyu Huang

    (Department of Architecture, Harbin Institute of Technology, Shenzhen 518055, China)

  • Mohan Wang

    (Department of Architecture, Harbin Institute of Technology, Shenzhen 518055, China)

  • Chungshing Chan

    (Department of Geography and Resource Management, Chinese University of Hong Kong, Hong Kong)

  • Xiaoyu Lin

    (Department of Architecture, Harbin Institute of Technology, Shenzhen 518055, China)

Abstract

In recent years, the rural homestay has developed rapidly against the background of rural-revitalization policies. However, in early 2020, COVID-19 broke out in China, and the homestay industry was faced with a great challenge. It was difficult for self-employed homestays to resist the risks of the pandemic. As a result, defective operation and business failure occurred in some regions. However, rural homestays with a background in the brand, chain and cluster development mode persisted in the market with a diversity of operation principles. This paper tries to set up an evaluation system for understanding the occupancy needs of tourists, in order to improve the ability of rural homestays to resist risks. The article offers a methodology for assessing the tourist experience of rural homestays in coastal areas, with homestays in Dapeng New District of Shenzhen taken as the research objectives. Then, the evaluation system of rural homestays is set up from the perspective of tourist experience. Based on the results of a questionnaire survey and interviews of operators, this paper proposes the tourist experience–importance analysis in Jiaochangwei and Xichong by the importance–performance analysis (IPA) method. Finally, it suggests policy recommendations that can resist high risk based on tourist experience, for the sustainable development of rural homestays in China.

Suggested Citation

  • Hang Ma & Siyu Huang & Mohan Wang & Chungshing Chan & Xiaoyu Lin, 2022. "Evaluating Tourist Experience of Rural Homestays in Coastal Areas by Importance–Performance Analysis: A Case Study of Homestay in Dapeng New District, Shenzhen, China," Sustainability, MDPI, vol. 14(11), pages 1-18, May.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:11:p:6447-:d:823567
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    References listed on IDEAS

    as
    1. Rong-Chang Jou & Yeong-Jia Day, 2021. "Application of Revised Importance–Performance Analysis to Investigate Critical Service Quality of Hotel Online Booking," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    2. Hamilton, Jacqueline M., 2007. "Coastal landscape and the hedonic price of accommodation," Ecological Economics, Elsevier, vol. 62(3-4), pages 594-602, May.
    3. Bungon Sawatsuk & I Gede Darmawijaya & Sirikiet Ratchusanti & Ariya Phaokrueng, 2018. "Factors Determining the Sustainable Success of Community-BasedTourism: Evidence of Good Corporate Governance of Mae Kam PongHomestay, Thailand," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 3(1), pages 13-20.
    4. Chen, Jinyan & Becken, Susanne & Stantic, Bela, 2022. "Assessing destination satisfaction by social media: An innovative approach using Importance-Performance Analysis," Annals of Tourism Research, Elsevier, vol. 93(C).
    5. Sever, Ivan, 2015. "Importance-performance analysis: A valid management tool?," Tourism Management, Elsevier, vol. 48(C), pages 43-53.
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    1. Lei-Yi Peng & Hong Xu & Jia Lu & Jian-Ji Luo & Hui-Hua Zhan, 2022. "An Integrated Approach with CLFPR-Based ANP and Fuzzy TOPSIS for Evaluating Business Performance of Rural Homestays: Study from China," Sustainability, MDPI, vol. 15(1), pages 1-24, December.

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