Triggering Active Communities for Cultural Creative Cities: The “Hack the City” Play ReCH Mission in the Salerno Historic Centre (Italy)

According to the current European scenario, cultural, creative, and community-led policies play an increasingly important role in influencing local resources, systems, and infrastructures management and demand a novel approach in governing, financing, and monitoring urban regeneration processes. Therefore, cities become contexts where cultural and creative practices can be implemented, integrating social cohesion principles based on communities, shared values, and collaborative decision-making approaches, with particular attention to enhancing cultural heritage, mainly unused or underutilised. The purpose of this research is to explore how the Cultural and Creative Cities Monitor (CCCM) methodological framework, developed by the Joint Research Centre of the European Commission, can be integrated at the local scale to assess the impacts of urban regeneration processes in an interactive and dynamic way, through the data emerging from the monitoring of urban regeneration experiences activated with the communities. The paper describes the “Play ReCH (Re-use Cultural Heritage)” approach, that promotes a process of collaboration, gamification, and innovation in cultural heritage reuse, as an opportunity to test how cultural, creative, and community-led urban strategies can support the enhancement of heritage generating enabling environments and culturally vibrant contexts. The Play ReCH approach and the “Hack the City Salerno” mission, activated in the Salerno historic centre (Italy), open the reflection on some relevant issues related to how citizens become makers of cultural and creative cities’ policies, and contribute to evaluating and monitoring their implementation at diverse urban scales. The Play ReCH mission underlines how new evidence suggests declining the CCCM conceptual framework and related urban policies assessment, co-defining suitable community-based indicators.