Tourism and Counterurbanization in a Low-Amenity Peripheral Island: A Longitudinal Study at Yakushima Island in Kagoshima, Japan

This research explored the long-term relation between tourism development and counterurbanization in a remote island in Japan, as the longevity of in-migrants’ role in low-amenity tourism destinations has been questioned. Using data collected over 10 years at Yakushima Island, the study investigated the island’s population trend, in-migrants’ motivation for relocation, their contributions to tourism, and the lives on the island. The results showed that the trend of population growth differed among Yakushima’s 24 villages likely because of accessibility, proximity to tourism attractions, the weather, and housing availability. Yakushima’s natural environment was the key factor in in-migrants’ migration choice. Encounters and connections with people on the island were found to be another important factor. In-migrants introduced ecotours as an innovation in the 1990s, and thereafter, many in-migrants moved to Yakushima with high aspirations of becoming tour guides. Tourism stagnated starting in 2008, and some in-migrants began moving out of the island. Despite the overall downward trend of tourism, an increase in international tourists created a niche market before the COVID-19 pandemic, attracting foreign in-migrants as tourism entrepreneurs in recent years. Similar to the main driver for Japanese in-migrants’ relocation, nature was also the main motivation for international tourists’ relocation.