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E-Business Strategy in Developing Countries: A Framework and Checklist for the Small Business Sector

Author

Listed:
  • Martin Wynn

    (School of Computing and Engineering, University of Gloucestershire, Cheltenham GL50 2RH, UK)

  • Olakunle Olayinka

    (Department of Computer Science, University of Sheffield, Sheffield S10 2TN, UK)

Abstract

Since the turn of the century, there has been a growth in the use of e-business by both large and small companies worldwide, a trend that has been given further impetus by the move to online trading in the COVID-19 pandemic era. For small companies, there are the potential benefits of increased efficiencies and market share gain, associated with the re-engineering of selling and marketing processes; but in developing countries, such as Nigeria, research into how small businesses are using e-business systems and technologies is limited. This article builds upon earlier case study research in the Nigerian small business sector to develop a framework for e-business strategy development, implementation and review. Using an inductive approach, data was collected from six small businesses, using interviews and questionnaires, to profile the e-business operations of these companies. This study found that e-business strategy was generally lacking in these companies, but interview material was used to support the development and validation of the strategy framework, which provides a process and a checklist for small businesses pursuing e-business initiatives in developing world environments.

Suggested Citation

  • Martin Wynn & Olakunle Olayinka, 2021. "E-Business Strategy in Developing Countries: A Framework and Checklist for the Small Business Sector," Sustainability, MDPI, vol. 13(13), pages 1-23, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7356-:d:586134
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    References listed on IDEAS

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    1. Efraim Turban & Judy Whiteside & David King & Jon Outland, 2017. "Introduction to Electronic Commerce and Social Commerce," Springer Texts in Business and Economics, Springer, edition 4, number 978-3-319-50091-1, August.
    2. Pichlak, Magdalena, 2016. "The innovation adoption process: A multidimensional approach," Journal of Management & Organization, Cambridge University Press, vol. 22(4), pages 476-494, July.
    3. J. E. King, 1999. "Introduction," Review of Political Economy, Taylor & Francis Journals, vol. 11(3), pages 251-255.
    4. Rita Rahayu & John Day, 2017. "E-commerce adoption by SMEs in developing countries: evidence from Indonesia," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(1), pages 25-41, April.
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    Cited by:

    1. Borcosi Corina Ana & Borcosi Ilie, 2023. "E-Business Strategies For Enterprises Development," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 132-137, August.
    2. Yu Yang & Zecheng Yin, 2023. "Accountancy for E-Business Enterprises Based on Cyber Security," International Journal of Data Warehousing and Mining (IJDWM), IGI Global, vol. 19(6), pages 1-17, April.
    3. Zecheng Yin & Yu Yang, 2023. "An Evaluation of the Financial Impact on Business Performance of the Adoption of E-Business via Blockchain Technology," International Journal of Data Warehousing and Mining (IJDWM), IGI Global, vol. 19(6), pages 1-18, April.

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