IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i19p8229-d424342.html
   My bibliography  Save this article

Interactive Game-Content-Based Storytelling for the Environment

Author

Listed:
  • Youngsoo Lee

    (Division of Interdisciplinary Studies, Soonchunhyang University, Asan 31538, Korea)

  • Joosung Lee

    (Division of Interdisciplinary Studies, Soonchunhyang University, Asan 31538, Korea)

Abstract

To plan a persuasive environmental campaign, it is important to tell consumers environmental messages in an engaging manner, to encourage user participation. To explore the effective approaches to storytelling for environmental innovation, this study analyzes how varying interaction modes based on the interactivity levels of user participation framework influence people’s response to an environmental mission such as planting trees. This research has developed and employed various forms of interactive contents, such as problem-solving, mission-driven games to increase consumer awareness and induce pro-environmental actions. This research first reviews previous studies on game approaches and storytelling for environmental issues. It then explores how the different levels of interactive storytelling with the game content types induce consumer responses to a green product purchase or environmental protection campaign donation. Practical implications of environmental storytelling approaches and the use of interactive game content are also discussed.

Suggested Citation

  • Youngsoo Lee & Joosung Lee, 2020. "Interactive Game-Content-Based Storytelling for the Environment," Sustainability, MDPI, vol. 12(19), pages 1-16, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:19:p:8229-:d:424342
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/19/8229/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/19/8229/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yohan Kim & Sunyoung Yun & Joosung Lee, 2014. "Can Companies Induce Sustainable Consumption? The Impact of Knowledge and Social Embeddedness on Airline Sustainability Programs in the U.S," Sustainability, MDPI, vol. 6(6), pages 1-19, May.
    2. Joosung Lee, 2019. "Impacting Emotions for Pro-environmental Consumption: Literature Analysis and Empirical Evidence," Business and Management Research, Business and Management Research, Sciedu Press, vol. 8(4), pages 1-7, December.
    3. Hans-Gerd Ridder, 2017. "The theory contribution of case study research designs," Business Research, Springer;German Academic Association for Business Research, vol. 10(2), pages 281-305, October.
    4. Montserrat Boronat-Navarro & José A. Pérez-Aranda, 2020. "Analyzing Willingness to Pay More to Stay in a Sustainable Hotel," Sustainability, MDPI, vol. 12(9), pages 1-17, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Katerina Gkalitsiou & Dimosthenis Kotsopoulos, 2023. "When the Going Gets Tough, Leaders Use Metaphors and Storytelling: A Qualitative and Quantitative Study on Communication in the Context of COVID-19 and Ukraine Crises," Administrative Sciences, MDPI, vol. 13(4), pages 1-42, April.
    2. Francesco Gangi & Mario Mustilli & Lucia Michela Daniele & Maria Coscia, 2022. "The sustainable development of the aerospace industry: Drivers and impact of corporate environmental responsibility," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 218-235, January.
    3. Robin Hogrefe & Sabine Bohnet-Joschko, 2023. "The Social Dimension of Corporate Sustainability: Review of an Evolving Research Field," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
    4. Markéta Supa & Lucie Römer & Vojtěch Hodboď, 2022. "Including the Experiences of Children and Youth in Media Education," Media and Communication, Cogitatio Press, vol. 10(4), pages 391-399.
    5. Anastasia Christodoulou & Kevin Cullinane, 0. "Potential for, and drivers of, private voluntary initiatives for the decarbonisation of short sea shipping: evidence from a Swedish ferry line," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 0, pages 1-23.
    6. Friedrich, Christoph & Feser, Daniel, 2021. "Combining knowledge bases for system innovation in regions: Insights from an East German case study," University of Göttingen Working Papers in Economics 430, University of Goettingen, Department of Economics.
    7. Myung Ja Kim & C. Michael Hall, 2019. "Can Co-Creation and Crowdfunding Types Predict Funder Behavior? An Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 11(24), pages 1-23, December.
    8. Zhipeng Zhou & Chaozhi Li & Chuanmin Mi & Lingfei Qian, 2019. "Exploring the Potential Use of Near-Miss Information to Improve Construction Safety Performance," Sustainability, MDPI, vol. 11(5), pages 1-21, February.
    9. Lee, Stacy H.N. & Chang, Hyo Jung (Julie) & Zhao, Li, 2023. "The importance of personal norms and situational expectancies to sustainable behaviors: The norm activation and situational expectancy-value theories," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    10. Anastasia Christodoulou & Kevin Cullinane, 2021. "Potential for, and drivers of, private voluntary initiatives for the decarbonisation of short sea shipping: evidence from a Swedish ferry line," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 23(4), pages 632-654, December.
    11. Luís Lima Santos & Lucília Cardoso & Noelia Araújo-Vila & Jose A. Fraiz-Brea, 2020. "Sustainability Perceptions in Tourism and Hospitality: A Mixed-Method Bibliometric Approach," Sustainability, MDPI, vol. 12(21), pages 1-18, October.
    12. repec:mgs:iojome:v:3:y:2023:i:1:p:17-48 is not listed on IDEAS
    13. Katharina Spraul & Julia Thaler, 2020. "Partnering for good? An analysis of how to achieve sustainability-related outcomes in public–private partnerships," Business Research, Springer;German Academic Association for Business Research, vol. 13(2), pages 485-511, July.
    14. Engwall, Mats & Kaulio, Matti & Karakaya, Emrah & Miterev, Maxim & Berlin, Daniel, 2021. "Experimental networks for business model innovation: A way for incumbents to navigate sustainability transitions?," Technovation, Elsevier, vol. 108(C).
    15. Zakayo, Rachel, 2021. "An exploration of the factors that determine the gendered adaptation to climate variability in Kilosa District, Tanzania," Tanzania Journal of Community Development (TAJOCODE), Department of Agricultural Extension and Community Development, Sokoine University of Agriculture, vol. 1(1), pages 37-51, August.
    16. Feldmann Anna, 2021. "The 5 P’s to success in intrapreneurial programs," Zeitschrift für das gesamte Genossenschaftswesen, De Gruyter, vol. 71(1), pages 5-37, March.
    17. Currie, Denise & McCracken, Martin & Venter, Katharine, 2022. "Avoiding the vicious cycle, engendering the virtuous circle: Understanding the interaction of human, social and organizational capitals in non-profit and voluntary organizations," Journal of Business Research, Elsevier, vol. 152(C), pages 17-28.
    18. Wiesmeth, Hans, 2020. "Stakeholder engagement for environmental innovations," Journal of Business Research, Elsevier, vol. 119(C), pages 310-320.
    19. Erik G. Hansen & Ferdinand Revellio, 2020. "Circular value creation architectures: Make, ally, buy, or laissez‐faire," Journal of Industrial Ecology, Yale University, vol. 24(6), pages 1250-1273, December.
    20. George Thomas, 2022. "Corporate Social Responsibility as a Sustainable Business Practice: A Study among Generation Z Customers of Indian Luxury Hotels," Sustainability, MDPI, vol. 14(24), pages 1-13, December.
    21. Boris Otto & Matthias Jarke, 2019. "Designing a multi-sided data platform: findings from the International Data Spaces case," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 561-580, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:19:p:8229-:d:424342. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.