A Study on Consumers’ Preferences for the Palace Museum’s Cultural and Creative Products from the Perspective of Cultural Sustainability
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- Hui Cheng & Xu Sun & Jing Xie & Bing-Jian Liu & Liang Xia & Shi-Jian Luo & Xin Tian & Xiao Qiu & Wei Li & Yang Li, 2024. "Constructing and validating the museum product creativity measurement (MPCM): dimensions for creativity assessment of souvenir products in Chinese urban historical museums," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.
- Danni Shen & Herui Guo & Linghui Yu & Jie Ying & Jie Shen & Shuchen Ying & Defu Bao & Ying Wang, 2022. "Sound Design of Guqin Culture: Interactive Art Promotes the Sustainable Development of Traditional Culture," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
- Zhao Li & Shujin Shu & Jun Shao & Elizabeth Booth & Alastair M. Morrison, 2021. "Innovative or Not? The Effects of Consumer Perceived Value on Purchase Intentions for the Palace Museum’s Cultural and Creative Products," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
- Manuel J. Carretero-Ayuso & Carlos E. Rodríguez-Jiménez, 2019. "Calculation of the Risk of Lawsuits over Construction Flaws in Flat Roofs," Sustainability, MDPI, vol. 11(18), pages 1-18, September.
- Jun Wu & Wenzhe Luo & Jiaru Chen & Rungtai Lin & Yanru Lyu, 2023. "Design Ritual into Modern Product: A Case Study of Chinese Bronze Ware," Sustainability, MDPI, vol. 15(17), pages 1-18, August.
- Kuo-Kuang Fan & Ying Zhou, 2020. "The Influence of Traditional Cultural Resources (TCRs) on the Communication of Clothing Brands," Sustainability, MDPI, vol. 12(6), pages 1-19, March.
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Keywords
cultural sustainability; the Palace Museum; cultural and creative products; consumer preferences; purchasing intention;All these keywords.
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