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Crowdfunding and Sustainable Development

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  • Anna Motylska-Kuzma

    (WSB University in Wroclaw, 53-609 Wrocław, Poland)

Abstract

The aim of this article is to verify the hypothesis that crowdfunding campaigns with sustainable orientations are significantly more likely to convince investors and successfully raise funds. The research covered 50 successful crowdfunding projects’ reward and equity-based models, which were pledged on Polish platforms, and analyzed the context of the campaigns. Basic statistical non-parametric tests were used to analyze the data. The study shows that although there were big differences in the amount of raised funds and achieved success rates, the sustainable orientation of the project itself was not so important. It is worth noticing that the level of realization of the objectives of sustainable development was really low, and was not highlighted in the description. This paper explores the relevant success factors of crowdfunding projects, which is very important in order to prepare new ideas for financing and attract the crowd as an investor.

Suggested Citation

  • Anna Motylska-Kuzma, 2018. "Crowdfunding and Sustainable Development," Sustainability, MDPI, vol. 10(12), pages 1-11, December.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:12:p:4650-:d:188573
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    References listed on IDEAS

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    1. Ajay Agrawal & Christian Catalini & Avi Goldfarb, 2015. "Crowdfunding: Geography, Social Networks, and the Timing of Investment Decisions," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 24(2), pages 253-274, June.
    2. Mollick, Ethan, 2014. "The dynamics of crowdfunding: An exploratory study," Journal of Business Venturing, Elsevier, vol. 29(1), pages 1-16.
    3. Khavul, Susanna & Chavez, Helmuth & Bruton, Garry D., 2013. "When institutional change outruns the change agent: The contested terrain of entrepreneurial microfinance for those in poverty," Journal of Business Venturing, Elsevier, vol. 28(1), pages 30-50.
    4. Garry Bruton & Susanna Khavul & Donald Siegel & Mike Wright, 2015. "New Financial Alternatives in Seeding Entrepreneurship: Microfinance, Crowdfunding, and Peer–to–Peer Innovations," Entrepreneurship Theory and Practice, , vol. 39(1), pages 9-26, January.
    5. Gordon Burtch & Anindya Ghose & Sunil Wattal, 2013. "An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets," Information Systems Research, INFORMS, vol. 24(3), pages 499-519, September.
    6. Goran Calic & Elaine Mosakowski, 2016. "Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success," Journal of Management Studies, Wiley Blackwell, vol. 53(5), pages 738-767, July.
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    Cited by:

    1. Agnieszka Szewczyk & Zbigniew Stempnakowski, 2021. "Social Energy as the Driving Force behind Crowdfunding—Analysis and Classification of Selected Attributes," Energies, MDPI, vol. 14(19), pages 1-32, September.
    2. Kanayo Ogwu & Patrick Hickey & Okeoma John-Paul Okeke & Adnan ul Haque & Elias Pimenidis & Eugene Kozlovski, 2022. "An Integrated Online/Offline Social Network-Based Model for Crowdfunding Support in Developing Countries: The Case of Nigeria," Sustainability, MDPI, vol. 14(15), pages 1-21, July.
    3. Carolin Bock & Sven Siebeneicher & Jens Rockel, 2022. "The “C” in crowdfunding is for co-financing: exploring participative co-financing, a complement of novel and traditional bank financing," Journal of Business Economics, Springer, vol. 92(9), pages 1559-1602, November.
    4. Semen Son Turan, 2021. "Uncovering trust signals in equity crowdfunding: A systematic literature review," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(4), pages 215-225, June.
    5. Sven Siebeneicher & Ilker Yenice & Carolin Bock, 2022. "Financial-Return Crowdfunding for Energy and Sustainability in the German-Speaking Realm," Sustainability, MDPI, vol. 14(19), pages 1-23, September.
    6. Yan Song & Xin Tian, 2020. "Managerial Responses and Customer Engagement in Crowdfunding," Sustainability, MDPI, vol. 12(8), pages 1-13, April.
    7. Cristina Martínez-Gómez & Francisca Jiménez-Jiménez & M. Virtudes Alba-Fernández, 2020. "Determinants of Overfunding in Equity Crowdfunding: An Empirical Study in the UK and Spain," Sustainability, MDPI, vol. 12(23), pages 1-29, December.
    8. Salvador Cruz Rambaud & Joaquín López Pascual & Roberto Moro-Visconti & Emilio M. Santandreu, 2022. "Should gender be a determinant factor for granting crowdfunded microloans?," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-13, December.

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