IDEAS home Printed from https://ideas.repec.org/a/gam/jsoctx/v13y2023i3p72-d1098950.html
   My bibliography  Save this article

Digital Habits of Users in the Post-Pandemic Context: A Study on the Transition of Mexican Internet and Media Users from the Monterrey Metropolitan Area

Author

Listed:
  • Daniel Javier de la Garza Montemayor

    (Departamento de Administración, Universidad de Monterrey, San Pedro Garza García 66238, Mexico)

  • Daniel Barredo Ibáñez

    (Department of Journalism, Emergia Fellow, Universidad de Málaga, 29010 Málaga, Spain
    Fudan Development Institute, Fudan University, Shanghai 200437, China)

  • Mayra Elizabeth Brosig Rodríguez

    (Facultad de Contaduría Pública y Administración, Universidad Autónoma de Nuevo León, San Nicolás de los Garza 66455, Mexico)

Abstract

The COVID-19 pandemic accelerated the transformation of digital interactions, a development that has been growing in the last decade. Digital platforms have become indispensable in the institutional communication of public and private organizations. The magnitude of this change was evident during the pandemic at a time when several countries implemented social distancing measures to contain the contagion. This situation caused a certain degree of user dependence on information and communication technologies. The objective of this research is to analyze the time of use, the changes, and habits of digital consumption at the beginning and during the COVID-19 pandemic in the metropolitan area of Monterrey, Nuevo León, Mexico. Access to both social networks and digital entertainment platforms was examined during the period in which Internet users had resumed a large part of face-to-face activities, and 1500 questionnaires were conducted considering the current data of the population of the urban area according to what was reported by the INEGI (National Institute of Statistics and Geography). The results indicate that after COVID-19, a digital transformation was accelerated, and, in that period, social media helped to build trust according to the users consulted in the Monterrey metropolitan area. However, trust was given at an interpersonal level due to motivations such as the prior user relationships in offline spaces and not so much because of the institutional campaigns that were behind the digital transformation.

Suggested Citation

  • Daniel Javier de la Garza Montemayor & Daniel Barredo Ibáñez & Mayra Elizabeth Brosig Rodríguez, 2023. "Digital Habits of Users in the Post-Pandemic Context: A Study on the Transition of Mexican Internet and Media Users from the Monterrey Metropolitan Area," Societies, MDPI, vol. 13(3), pages 1-12, March.
    • Handle: RePEc:gam:jsoctx:v:13:y:2023:i:3:p:72-:d:1098950
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2075-4698/13/3/72/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2075-4698/13/3/72/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Stephanie Diepeveen & Melanie Pinet, 2022. "User perspectives on digital literacy as a response to misinformation," Development Policy Review, Overseas Development Institute, vol. 40(S2), October.
    2. Hajli, Nick & Sims, Julian & Zadeh, Arash H. & Richard, Marie-Odile, 2017. "A social commerce investigation of the role of trust in a social networking site on purchase intentions," Journal of Business Research, Elsevier, vol. 71(C), pages 133-141.
    3. Garima Gupta & Komal Singharia, 2021. "Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis," Vision, , vol. 25(1), pages 36-46, March.
    4. Michael Johnson, 2021. "Hollywood survival strategies in the post-COVID 19 era," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-8, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xiaoxu Dong & Huawei Zhao & Tiancai Li, 2022. "The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    2. Sembada, Agung Y. & Koay, Kian Yeik, 2021. "How perceived behavioral control affects trust to purchase in social media stores," Journal of Business Research, Elsevier, vol. 130(C), pages 574-582.
    3. Leong, Lai-Ying & Hew, Teck-Soon & Ooi, Keng-Boon & Chong, Alain Yee-Loong, 2020. "Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach," Journal of Business Research, Elsevier, vol. 110(C), pages 24-40.
    4. Khalid, Komal & Shaikh, Mughees & Khan, Taha & Rana, Osama & Hussain, Faraz, 2020. "Factors Impacting Social Commerce Use Intention," MPRA Paper 104590, University Library of Munich, Germany.
    5. Razaz Waheeb Attar & Ahlam Almusharraf & Areej Alfawaz & Nick Hajli, 2022. "New Trends in E-Commerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review," Sustainability, MDPI, vol. 14(23), pages 1-38, November.
    6. Tajvidi, Mina & Richard, Marie-Odile & Wang, YiChuan & Hajli, Nick, 2020. "Brand co-creation through social commerce information sharing: The role of social media," Journal of Business Research, Elsevier, vol. 121(C), pages 476-486.
    7. Jie Lv & Cong Cao & Qianwen Xu & Linyao Ni & Xiuyan Shao & Yangyan Shi, 2022. "How Live Streaming Interactions and Their Visual Stimuli Affect Users’ Sustained Engagement Behaviour—A Comparative Experiment Using Live and Virtual Live Streaming," Sustainability, MDPI, vol. 14(14), pages 1-18, July.
    8. Jinjie Li & Jiayin Qi & Lianren Wu & Nan Shi & Xu Li & Yuxin Zhang & Yinyin Zheng, 2021. "The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO," IJERPH, MDPI, vol. 18(22), pages 1-19, November.
    9. Marjeta Marolt & Hans-Dieter Zimmermann & Andreja Pucihar, 2022. "Social Media Use and Business Performance in SMEs: The Mediating Roles of Relational Social Commerce Capability and Competitive Advantage," Sustainability, MDPI, vol. 14(22), pages 1-14, November.
    10. Cambier, Fanny & Poncin, Ingrid, 2020. "Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context," Journal of Business Research, Elsevier, vol. 109(C), pages 260-270.
    11. José Alberto Martínez-González & Eduardo Parra-López & Almudena Barrientos-Báez, 2021. "Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model," Sustainability, MDPI, vol. 13(1), pages 1-21, January.
    12. Jian Wang & Fakhar Shahzad & Zeeshan Ahmad & Muhammad Abdullah & Nadir Munir Hassan, 2022. "Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach," SAGE Open, , vol. 12(2), pages 21582440221, April.
    13. Enzo Bivona & Federico Cosenz, 2021. "Designing a Multi‐Sided Platform business model assessment framework: a Dynamic Performance Management perspective," Systems Research and Behavioral Science, Wiley Blackwell, vol. 38(1), pages 93-107, January.
    14. Molinillo, Sebastian & Aguilar-Illescas, Rocío & Anaya-Sánchez, Rafael & Liébana-Cabanillas, Francisco, 2021. "Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    15. Matej Kovač & Vesna Žabkar, 2020. "Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 9-25.
    16. Yogesh K Dwivedi & Elvira Ismagilova & Prianka Sarker & Anand Jeyaraj & Yassine Jadil & Laurie Hughes, 2023. "A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption," Information Systems Frontiers, Springer, vol. 25(4), pages 1421-1437, August.
    17. Atchara Leeraphong & Borworn Papasratorn, 2018. "Business Models and Transactions in C2C Social Commerce: Practices of Selected Social Commerce Practitioners in Thailand," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(06), pages 1-28, December.
    18. Isaac Kofi Mensah & Guohua Zeng & Chuanyong Luo, 2023. "Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students," SAGE Open, , vol. 13(2), pages 21582440231, June.
    19. Martínez-López, Francisco J. & Li, Yangchun & Su, Wan & Feng, Changyuan, 2019. "To have or have not: Buy buttons on social platforms," Journal of Business Research, Elsevier, vol. 105(C), pages 33-48.
    20. Rajković, Borislav & Đurić, Ivan & Zarić, Vlade & Glauben, Thomas, 2021. "Gaining trust in the digital age: The potential of social media for increasing the competitiveness of small and medium enterprises," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(4).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsoctx:v:13:y:2023:i:3:p:72-:d:1098950. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.