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Best Practices for Municipalities to Promote Online Citizen Participation and Engagement on Facebook: A Narrative Review of the Literature

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Listed:
  • Laurence Guillaumie

    (Faculty of Nursing Sciences, Public/Community Health Programs, Université Laval, Québec City, QC G1V 0A6, Canada)

  • Lydi-Anne Vezina-Im

    (Faculty of Nursing Sciences, Public/Community Health Programs, Université Laval, Québec City, QC G1V 0A6, Canada)

  • Laurence Bourque

    (Faculty of Nursing Sciences, Public/Community Health Programs, Université Laval, Québec City, QC G1V 0A6, Canada)

  • Olivier Boiral

    (Canada Research Chair in Internalization of Sustainability Practices and Organizational Accountability, Faculty of Management, Université Laval, Québec City, QC G1V 0A6, Canada)

  • David Talbot

    (Centre de Recherche sur la Gouvernance, École Nationale d’Administration Publique, Québec City, QC G1K 9E5, Canada)

  • Elsie Harb

    (Faculty of Nursing Sciences, Public/Community Health Programs, Université Laval, Québec City, QC G1V 0A6, Canada)

Abstract

The objective of this study is to identify the best practices of Facebook use for municipalities looking to communicate and interact with their citizens, with a particular impact for rural municipalities. A narrative review was conducted to identify the scientific and gray literature on research databases and Google, respectively. A thematic analysis of the data was conducted to summarize the main strengths, challenges, and recommendations to improve municipalities’ Facebook use. Our results showed many benefits of Facebook use for municipalities and elected officials, such as communicating efficiently with citizens. The main challenge identified was developing an effective communication strategy. Finally, several recommendations were found, such as making Facebook posts that appeal to citizens and promote discussion. These results will be useful in helping municipalities develop an effective Facebook communication strategy to improve online engagement and citizen participation for local governments.

Suggested Citation

  • Laurence Guillaumie & Lydi-Anne Vezina-Im & Laurence Bourque & Olivier Boiral & David Talbot & Elsie Harb, 2024. "Best Practices for Municipalities to Promote Online Citizen Participation and Engagement on Facebook: A Narrative Review of the Literature," Social Sciences, MDPI, vol. 13(3), pages 1-16, February.
    • Handle: RePEc:gam:jscscx:v:13:y:2024:i:3:p:127-:d:1344009
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    References listed on IDEAS

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    1. Georgios Lappas & Amalia Triantafillidou & Anastasia Kani, 2022. "Harnessing the power of dialogue: examining the impact of facebook content on citizens’ engagement," Local Government Studies, Taylor & Francis Journals, vol. 48(1), pages 87-106, January.
    2. Marguerite Mendell, 2006. "L'empowerment au Canada et au Québec : enjeux et opportunités," Géographie, économie, société, Lavoisier, vol. 8(1), pages 63-85.
    3. Mojtaba Vaismoradi & Hannele Turunen & Terese Bondas, 2013. "Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study," Nursing & Health Sciences, John Wiley & Sons, vol. 15(3), pages 398-405, September.
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