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Social Media Platforms and Political Participation: A Study of Jordanian Youth Engagement

Author

Listed:
  • Abdelsalam M. Alodat

    (Department of Development Studies, Philadelphia University, Amman 19392, Jordan)

  • Lamis F. Al-Qora’n

    (Department of Software Engineering, Philadelphia University, Amman 19392, Jordan)

  • Muwafaq Abu Hamoud

    (Department of Development Studies, Philadelphia University, Amman 19392, Jordan)

Abstract

The wide adoption of social media platforms has altered how people communicate, obtain information, and participate in society. Regarding political participation, social media has emerged as a novel venue for people to voice their opinions, connect with others who share their viewpoints, and engage in activism. As a result, knowing the effect of social media on political participation is critical, particularly in developing nations like Jordan. This research investigates the moderating effect of certain factors on the impact of social media on political involvement among Jordanian youth. The Partial Least Squares Structural Equation Modelling (PLS-SEM) approach is used to analyze data from a survey of 334 young people. The findings show that social media has a favorable and considerable impact on political participation. Gender was also discovered to have a strong moderating effect on the relationship between social media use and political participation. According to the analysis, gender positively moderates the effect of the frequency of social media use on political participation, while gender negatively moderates the effect of the purpose of social media usage on political participation. The study sheds light on the significance of social media in young people’s political participation in Jordan, emphasizing the need of taking differences in gender into account when developing effective tactics to engage young people in the political processes.

Suggested Citation

  • Abdelsalam M. Alodat & Lamis F. Al-Qora’n & Muwafaq Abu Hamoud, 2023. "Social Media Platforms and Political Participation: A Study of Jordanian Youth Engagement," Social Sciences, MDPI, vol. 12(7), pages 1-19, July.
    • Handle: RePEc:gam:jscscx:v:12:y:2023:i:7:p:402-:d:1190843
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    References listed on IDEAS

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    3. Samer M. Al-Mohammad, 2017. "The Impact of Social Websites Over Jordanian Students’ Intentions of Active Political Participation: An Application of Theory of Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 1-16.
    4. Mohammad Soud Alelaimat, 2019. "Factors affecting political participation (Jordanian universities students' voting: field study 2017-2018)," Review of Economics and Political Science, Emerald Group Publishing Limited, vol. 8(1), pages 54-67, August.
    5. Algharabat, Raed & Rana, Nripendra P. & Alalwan, Ali Abdallah & Baabdullah, Abdullah & Gupta, Ashish, 2020. "Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
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