IDEAS home Printed from https://ideas.repec.org/a/gam/jmathe/v12y2024i10p1480-d1391768.html
   My bibliography  Save this article

ARS-Chain: A Blockchain-Based Anonymous Reputation-Sharing Framework for E-Commerce Platforms

Author

Listed:
  • Yungui Chen

    (School of Computer Science, Guangdong University of Science and Technology, Dongguan 523000, China
    Faculty of Digital Science and Technology, Macau Millennium College, Macao SAR 999078, China)

  • Li Feng

    (School of Computer Science and Engineering, Faculty of Innovation Engineering, Macau University of Science and Technology, Macao SAR 999078, China)

  • Qinglin Zhao

    (School of Computer Science and Engineering, Faculty of Innovation Engineering, Macau University of Science and Technology, Macao SAR 999078, China)

  • Liwei Tian

    (School of Computer Science, Guangdong University of Science and Technology, Dongguan 523000, China
    Faculty of Digital Science and Technology, Macau Millennium College, Macao SAR 999078, China)

  • Lei Yang

    (School of Computer Science, Guangdong University of Science and Technology, Dongguan 523000, China
    Faculty of Digital Science and Technology, Macau Millennium College, Macao SAR 999078, China)

Abstract

E-commerce platforms incorporate reputation systems that allow buyers to rate sellers after transactions. However, existing reputation systems face challenges such as privacy leakage, linkability, and multiple rating attacks. The feedback data can inadvertently expose user information privacy because they reveal the buyers’ identities and preferences, which deters a significant number of users from providing their ratings. Moreover, malicious actors can exploit data analysis and machine learning techniques to mine user privacy from the rating data, posing serious threats to user security and trust. This study introduces ARS-Chain, a pioneering and secure blockchain-driven anonymous reputation-sharing framework tailored for e-commerce platforms. The core of ARS-Chain is a dynamic ring addition mechanism with linkable ring signatures (LRS), where the number of LRS rings is dynamically added in alignment with the evolving purchase list, and LRS link tags are constructed with the LRS rings and item identifiers. Further, a consortium blockchain is introduced to store these anonymous ratings on e-commerce platforms. As a result, ARS-Chain ensures full anonymity while achieving cross-platform reputation sharing, making rating records unlinkable, and effectively countering multiple rating attacks. The experimental results confirm that ARS-Chain significantly enhances user information privacy protection while maintaining system performance, having an important impact on the construction of trust mechanisms for e-commerce platforms.

Suggested Citation

  • Yungui Chen & Li Feng & Qinglin Zhao & Liwei Tian & Lei Yang, 2024. "ARS-Chain: A Blockchain-Based Anonymous Reputation-Sharing Framework for E-Commerce Platforms," Mathematics, MDPI, vol. 12(10), pages 1-18, May.
    • Handle: RePEc:gam:jmathe:v:12:y:2024:i:10:p:1480-:d:1391768
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-7390/12/10/1480/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2227-7390/12/10/1480/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Allen, Sarah & Capkun, Srdjan & Eyal, Ittay & Fanti, Giulia & Ford, Bryan & Grimmelmann, James & Juels, Ari & Kostiainen, Kari & Meiklejohn, Sarah & Miller, Andrew & Prasad, Eswar & Wüst, Karl & Zhang, 2020. "Design Choices for Central Bank Digital Currency: Policy and Technical Considerations," IZA Discussion Papers 13535, Institute of Labor Economics (IZA).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hoang, Yen Hai & Ngo, Vu Minh & Bich Vu, Ngoc, 2023. "Central bank digital currency: A systematic literature review using text mining approach," Research in International Business and Finance, Elsevier, vol. 64(C).
    2. Martínez-Ventura , Constanza & Parra-Polanía, Julián A. & Mora-Arbeláez, Tatiana & Lizarazo-Cuéllar, Angélica, 2023. "Expected Macroeconomic Effects of Issuing a Retail Central Bank Digital Currency (CBDC)," Coyuntura Económica, Fedesarrollo, vol. 53, pages 151-177, December.
    3. Guizhou Wang & Kjell Hausken, 2021. "Governmental Taxation of Households Choosing between a National Currency and a Cryptocurrency," Games, MDPI, vol. 12(2), pages 1-24, April.
    4. Michael Peneder, 2022. "Digitization and the evolution of money as a social technology of account," Journal of Evolutionary Economics, Springer, vol. 32(1), pages 175-203, January.
    5. Hull, Isaiah & Sattath, Or, 2021. "Revisiting the Properties of Money," Working Paper Series 406, Sveriges Riksbank (Central Bank of Sweden).
    6. Ngo, Vu Minh & Van Nguyen, Phuc & Nguyen, Huan Huu & Thi Tram, Huong Xuan & Hoang, Long Cuu, 2023. "Governance and monetary policy impacts on public acceptance of CBDC adoption," Research in International Business and Finance, Elsevier, vol. 64(C).
    7. Alexandra Mitschke, 2021. "Central Bank Digital Currencies and Monetary Policy Effectiveness in the Euro Area," Working Papers Dissertations 74, Paderborn University, Faculty of Business Administration and Economics.
    8. Borgonovo, Emanuele & Caselli, Stefano & Cillo, Alessandra & Masciandaro, Donato & Rabitti, Giovanni, 2021. "Money, privacy, anonymity: What do experiments tell us?," Journal of Financial Stability, Elsevier, vol. 56(C).
    9. Juhro, Solikin M. & Syarifuddin, Ferry & Sakti, Ali, 2022. "Inclusive Welfare: On The Role of Islamic Public-Social Finance and Monetary Economics," MPRA Paper 113788, University Library of Munich, Germany.
    10. Prasad, Eswar, 2021. "New Financial Technologies, Sustainable Development, and the International Monetary System," ADBI Working Papers 1277, Asian Development Bank Institute.
    11. Bineet Mishra & Eswar S. Prasad, 2023. "A Simple Model of a Central Bank Digital Currency," NBER Working Papers 31198, National Bureau of Economic Research, Inc.
    12. Bhimani, Alnoor & Hausken, Kjell & Arif, Sameen, 2022. "Do national development factors affect cryptocurrency adoption?," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    13. Alfar, Abdelrahman J.K. & Kumpamool, Chamaiporn & Nguyen, Dung T.K. & Ahmed, Rizwan, 2023. "The determinants of issuing central bank digital currencies," Research in International Business and Finance, Elsevier, vol. 64(C).
    14. David Chaum & Christian Grothoff & Thomas Moser, 2021. "How to Issue a Central Bank Digital Currency," Papers 2103.00254, arXiv.org.
    15. Emanuele Urbinati & Alessia Belsito & Daniele Cani & Angela Caporrini & Marco Capotosto & Simone Folino & Giuseppe Galano & Giancarlo Goretti & Gabriele Marcelli & Pietro Tiberi & Alessia Vita, 2021. "A digital euro: a contribution to the discussion on technical design choices," Mercati, infrastrutture, sistemi di pagamento (Markets, Infrastructures, Payment Systems) 10, Bank of Italy, Directorate General for Markets and Payment System.
    16. Kaihua Qin & Liyi Zhou & Yaroslav Afonin & Ludovico Lazzaretti & Arthur Gervais, 2021. "CeFi vs. DeFi -- Comparing Centralized to Decentralized Finance," Papers 2106.08157, arXiv.org, revised Jun 2021.
    17. Zhang, Runze & Li, Zhijun & Xiao, Chunqu & You, Jiwang, 2023. "New engines of economic growth: How digital currencies lead the way to growth in the era of digital economy," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1597-1617.
    18. Li, Jiaqi, 2023. "Predicting the demand for central bank digital currency: A structural analysis with survey data," Journal of Monetary Economics, Elsevier, vol. 134(C), pages 73-85.
    19. Kaihua Qin & Liyi Zhou & Pablo Gamito & Philipp Jovanovic & Arthur Gervais, 2021. "An Empirical Study of DeFi Liquidations: Incentives, Risks, and Instabilities," Papers 2106.06389, arXiv.org, revised Oct 2021.
    20. Michiel Bijlsma & Carin van der Cruijsen & Nicole Jonker & Jelmer Reijerink, 2021. "What triggers consumer adoption of CBDC?," Working Papers 709, DNB.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jmathe:v:12:y:2024:i:10:p:1480-:d:1391768. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.