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Modeling Awareness as the Crux in Solar Energy Adoption Intention through Unified Theory of Acceptance and Use of Technology

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  • Kalisri Logeswaran Aravindan

    (Faculty of Management, Multimedia University Cyberjaya Campus Persiaran Multimedia, Cyberjaya 63100, Selangor, Malaysia)

  • Ramayah Thurasamy

    (School of Management, Universiti Sains Malaysia, Minden 11800, Penang, Malaysia
    Department of Information Technology and Management, Daffodil International University, 102 Sukrabad Mirpur Rd., Dhaka 1207, Bangladesh
    Faculty of Economics and Business, Universiti Malaysia Sarawak (UNIMAS), Kuching 94300, Sarawak, Malaysia
    Pusat Kajian Penciptaan Nilai dan Kesejahteraan Insan (INSAN), Fakulti Ekonomi dan Pengurusan (FEP), Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Selangor, Malaysia)

  • Murali Raman

    (Academic and Strategy Development, Asia Pacific University Jalan Teknologi 5, Taman Teknologi Malaysia, Kuala Lumpur 57000, Selangor, Malaysia)

  • Narinasamy Ilhavenil

    (Institute of Teacher Education Special Education Campus, Jalan Yaacob Latiff, Bandar Tun Razak, Kuala Lumpur 56000, Selangor, Malaysia)

  • Sanmugam Annamalah

    (School of Business, SEGI University College, Kuala Lumpur 50010, Selangor, Malaysia)

  • Arul Selvam Rathidevi

    (Faculty of Management, Multimedia University Cyberjaya Campus Persiaran Multimedia, Cyberjaya 63100, Selangor, Malaysia)

Abstract

Non-renewable energy depletion has prompted stakeholders to advocate alternatives, such as solar energy to pursue sustainability. However, the acquisition rate of solar service is unconvincing despite various initiatives; thus, we are seeking for a more focused remedy. This study is therefore motivated to investigate elements influencing the intention to adopt solar energy, underpinned by a unified theory of acceptance and use of technology. A self-administered questionnaire through a purposive sampling method was employed, targeting working adults who own a home or intend to purchase one in the future. Homeowners residing in condominiums, apartments, or any shared building or property were excluded. Partial least squares structural equation modelling was used for data analyses. Findings reveal that awareness positively influences performance expectancy, effort expectancy, and facilitating condition. Additionally, performance expectancy and facilitating conditions foster an intention to adopt solar energy. This research contributes pivotal insights into solar energy purveyors to invoke awareness amongst Malaysia’s society while reiterating performance expectancy, effort expectancy, and facilitating conditions towards solar energy adoption.

Suggested Citation

  • Kalisri Logeswaran Aravindan & Ramayah Thurasamy & Murali Raman & Narinasamy Ilhavenil & Sanmugam Annamalah & Arul Selvam Rathidevi, 2022. "Modeling Awareness as the Crux in Solar Energy Adoption Intention through Unified Theory of Acceptance and Use of Technology," Mathematics, MDPI, vol. 10(12), pages 1-14, June.
    • Handle: RePEc:gam:jmathe:v:10:y:2022:i:12:p:2045-:d:837556
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    References listed on IDEAS

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    2. Kazeem Alasinrin Babatunde & Moamin A. Mahmoud & Nazrita Ibrahim & Fathin Faizah Said, 2023. "Malaysia’s Electricity Decarbonisation Pathways: Exploring the Role of Renewable Energy Policies Using Agent-Based Modelling," Energies, MDPI, vol. 16(4), pages 1-15, February.

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