The Impact of Technological Innovations on Digital Supply Chain Management: The Mediating Role of Artificial Intelligence: An Empirical Study

Background : This study examines the impact of technological innovations on digital supply chain management, with a focus on the mediating role of artificial intelligence. With global supply chains increasingly relying on digital platforms, the integration of advanced technologies has become essential for achieving efficiency and competitiveness. Methods : The research employs a mixed-methods approach, combining survey data and expert interviews with professionals from Jordan’s industrial sector. It investigates how emerging digital innovations influence supply chain performance and examines the extent to which artificial intelligence contributes to automation, predictive analytics, and data-driven decision-making. Results : The findings reveal that artificial intelligence plays a pivotal role in enhancing the effectiveness of technological innovations within digital supply chain systems. Specifically, AI improves adaptability to market fluctuations, increases operational efficiency, and strengthens strategic flexibility. These outcomes suggest that organizations adopting AI-enabled innovations are better equipped to respond to uncertainty and achieve superior supply chain performance. Conclusions : The study concludes that technological innovations significantly advance digital supply chain management when supported by artificial intelligence as a mediating factor. The integration of AI not only magnifies the value of digital innovations but also enables sustainable performance improvements and reinforces competitiveness in dynamic industrial environments.