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Do Situations Influence the Environmentally Responsible Behaviors of National Park Visitors? Survey from Shennongjia National Park, Hubei Province, China

Author

Listed:
  • Yan Gao

    (School of Tourism and Hospitality Management, Hubei University of Economics, Wuhan 430205, China)

  • Lilin Zou

    (School of Political Science and Public Administration, Huaqiao University, Quanzhou 362021, China)

  • Alastair M. Morrison

    (Department of Marketing, Events and Tourism, Greenwich Business School, University of Greenwich, London SE10 9SL, UK)

  • Fanglin Wu

    (School of Tourism and Hospitality Management, Hubei University of Economics, Wuhan 430205, China)

Abstract

Natural ecological protection in protected areas involves the restriction of land use patterns and their intensity. Typically, the goal of land use is to balance environmental protection with community development. Nature education and ecological experiences in protected areas encourage visitor environmentally responsible behavior (ERB) which supports the sustainable use of land in national parks and reduces the degradation of natural environments. The existing research literature has a focus on ways of facilitating ERB through rational and external influences. However, individual behaviors are contextual and specific situations affect behavior. This research used environmental knowledge as a rational factor and situations were viewed as a moderator in stimulating ERB based on situational cognition theory. A knowledge-situation-behavior latent variable moderator model was constructed and tested with visitor survey data from Shennongjia National Park, Hubei Province, China. The findings showed that situations had a significant positive moderating effect on the relationship between environmental knowledge and ERB. Books, articles, authors and familiar people had a significant positive moderating effect on ERB, as did environmental interpretation and staff guidance. Precise measures to promote the ERB of national park visitors were proposed.

Suggested Citation

  • Yan Gao & Lilin Zou & Alastair M. Morrison & Fanglin Wu, 2021. "Do Situations Influence the Environmentally Responsible Behaviors of National Park Visitors? Survey from Shennongjia National Park, Hubei Province, China," Land, MDPI, vol. 10(9), pages 1-15, August.
    • Handle: RePEc:gam:jlands:v:10:y:2021:i:9:p:891-:d:621384
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    References listed on IDEAS

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    Cited by:

    1. Lin Song & Yi Xue & Yaqiong Jing & Jincan Zhang, 2021. "Visitor’s Willingness to Pay for National Park Entrance Fees in China: Evidence from a Contingent Valuation Method," IJERPH, MDPI, vol. 18(24), pages 1-14, December.
    2. Xiang Feng & Qian Peng & Yunnan Chen & Weiyue Li, 2022. "A Case Study of the Snow Leopard in Sanjiangyuan National Park Boundaries regarding Park Boundary Divergence," Land, MDPI, vol. 11(6), pages 1-15, May.
    3. Xiaohuan Wang & Yifei Ma & Hua Li & Caixia Xue, 2022. "The Effect of Non-Cognitive Ability on Farmer’s Ecological Protection of Farmland: Evidence from Major Tea Producing Areas in China," IJERPH, MDPI, vol. 19(13), pages 1-15, June.
    4. Alastair M. Morrison, 2022. "Editorial: Land Issues and Their Impact on Tourism Development," Land, MDPI, vol. 11(5), pages 1-6, April.
    5. Qing Zhang & Arporn Popa & Huazhen Sun & Weifeng Guo & Fang Meng, 2022. "Tourists’ Intention of Undertaking Environmentally Responsible Behavior in National Forest Trails: A Comparative Study," Sustainability, MDPI, vol. 14(9), pages 1-16, May.

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