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The Influence of Elements of Cultural Heritage on the Image of Destinations, Using Four Polish Cities as an Example

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  • Mariusz Szubert

    (Department of Tourism and Regional Studies, Pedagogical University in Cracow, 30-084 Cracow, Poland)

  • Witold Warcholik

    (Department of Tourism and Regional Studies, Pedagogical University in Cracow, 30-084 Cracow, Poland)

  • Michał Żemła

    (Department of Tourism and Regional Studies, Pedagogical University in Cracow, 30-084 Cracow, Poland)

Abstract

Cultural heritage and its various elements are an important factor that supports the development of tourism in destinations. One of the key factors of a successful destination is its positive image that allows it to effectively attract visitors. This paper investigates the impact of selected elements of material cultural heritage on the image of four Polish metropolitan destinations. The results indicate thathistorical and cultural heritage plays a more significantrole in creating an attractive image of a city than the city’s contemporary and post-industrial facilities. Cities perceived as historical areconsideredas much more attractive to spend free time in than cities predominantly associated with industrial functions. Moreover, the presented research results confirm a relationship between the familiarity of a destination and its positive image. These features have also been observed in previous studies.

Suggested Citation

  • Mariusz Szubert & Witold Warcholik & Michał Żemła, 2021. "The Influence of Elements of Cultural Heritage on the Image of Destinations, Using Four Polish Cities as an Example," Land, MDPI, vol. 10(7), pages 1-21, June.
    • Handle: RePEc:gam:jlands:v:10:y:2021:i:7:p:671-:d:582233
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    5. Nripendra Singh & Jongsik Yu & Antonio Ariza-Montes & Heesup Han, 2023. "Exploring the impact of functional, symbolic, and experiential image on approach behaviors among state-park tourists from India, Korea, and the USA," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
    6. Ines Grigorescu & Cristina Dumitrică & Monica Dumitrașcu & Bianca Mitrică & Costin Dumitrașcu, 2021. "Urban Development and the (Re)use of the Communist-Built Industrial and Agricultural Sites after 1990. The Showcase of Bucharest–Ilfov Development Region," Land, MDPI, vol. 10(10), pages 1-21, October.
    7. Xiaoyang Zhu & Shang-Chia Chiou, 2022. "A Study on the Sustainable Development of Historic District Landscapes Based on Place Attachment among Tourists: A Case Study of Taiping Old Street, Taiwan," Sustainability, MDPI, vol. 14(18), pages 1-25, September.
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