IDEAS home Printed from https://ideas.repec.org/a/ris/utmsje/0031.html
   My bibliography  Save this article

Role Of Traditional Food In Tourist Destination Image Building: Example Of The City Of Mostar

Author

Listed:
  • Pestek, Almir

    (School of Economics and Business in Sarajevo, Bosnia and Hercegovina.)

  • Nikolic, Aleksandra

    (University of Sarajevo, Faculty of Agriculture and Food Sciences, Sarajevo, Bosnia and Hercegovina.)

Abstract

The existence of tourist offer varieties does not imply the existence of high-quality approach to and management of a tourist destination, nor a quality development of tourist products, which is the case of the City of Mostar. Despite the existing potential, it is necessary to invest a lot of effort and mobilize several players in order to build a modern and attractive tourist destination, integrate the existing and develop new tourist products and develop the City brand. In the context of holistic approach to tourism development in the City of Mostar and its image building, it is necessary to look into the role of indigenous traditional products that can have a significant impact on the overall effects of tourist offer. The goal of the paper is to present an innovative approach to building a modern brand and tourist product of the City of Mostar, as a unique tourist destination that is founded on authentic, traditional products and the way of life. The paper is based on the research conducted in 2010 through in-depth interviews with players involved in tourism development and players in the tourism industry.

Suggested Citation

  • Pestek, Almir & Nikolic, Aleksandra, 2011. "Role Of Traditional Food In Tourist Destination Image Building: Example Of The City Of Mostar," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 2(1), pages 89-100.
  • Handle: RePEc:ris:utmsje:0031
    as

    Download full text from publisher

    File URL: http://utmsjoe.mk/files/Vol.%202%20No.%201/0-2-1-10-Pestek-Nikolic.pdf
    File Function: Full text
    Download Restriction: no

    More about this item

    Keywords

    tourist destination; branding; image; traditional food.;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:utmsje:0031. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Prof. Zoran Ivanovic, PhD). General contact details of provider: http://edirc.repec.org/data/feutmmk.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.