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Risk Management of Startups of Innovative Products

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  • Taliat Bielialov

    (Department of Entrepreneurship and Business, Kyiv National University of Technology and Design, 01011 Kyiv, Ukraine)

Abstract

The activation of the startup movement is one of the fundamental preconditions for the transition from innovation to a startup ecosystem, the development of which is impossible without special innovation structures that help startups promote innovative products on the market. The purpose of this article is to modernize the process of promoting innovative products on the market in the form of startups, taking into account the trends of the innovative development of the modern economy. The following methods are used in the article: situational and design approaches; methods of simulation and structural−functional modeling—to determine the potential market demand for innovative products and plan the process of their promotion to the market; and BPMN notation—to formalize the integration links between actors in the process of promoting innovative products on the market. As a result, a scheme for assessing the economic efficiency of innovative product market promotion process management was developed that sorts out several indicators at each stage of the innovation process, which allows one to increase the clarity and completeness of the promotion process management while reducing costs. The system of risk management of innovative products has been studied using the example of the promotion of the innovative startup Hideez Technology Ltd on the market in Europe and the USA. This has allowed the company to benefit economically from implementing the results, reaching USD 20,000. In conclusion, the sequence of actions for making management decisions during the implementation of the strategy for innovative product promotion process management was defined.

Suggested Citation

  • Taliat Bielialov, 2022. "Risk Management of Startups of Innovative Products," JRFM, MDPI, vol. 15(5), pages 1-20, April.
    • Handle: RePEc:gam:jjrfmx:v:15:y:2022:i:5:p:202-:d:803600
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    References listed on IDEAS

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    1. Boyoung Kim & Hyojin Kim & Youngok Jeon, 2018. "Critical Success Factors of a Design Startup Business," Sustainability, MDPI, vol. 10(9), pages 1-15, August.
    2. Samwel Macharia Chege & Daoping Wang & Shaldon Leparan Suntu, 2020. "Impact of information technology innovation on firm performance in Kenya," Information Technology for Development, Taylor & Francis Journals, vol. 26(2), pages 316-345, April.
    3. Ahluwalia, Saurabh & Mahto, Raj V. & Guerrero, Maribel, 2020. "Blockchain technology and startup financing: A transaction cost economics perspective," Technological Forecasting and Social Change, Elsevier, vol. 151(C).
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    1. Olha Prokopenko & Tetiana Kurbatova & Marina Khalilova & Anastasiia Zerkal & Gunnar Prause & Jacek Binda & Temur Berdiyorov & Yuriy Klapkiv & Sabina Sanetra-Półgrabi & Igor Komarnitskyi, 2023. "Impact of Investments and R&D Costs in Renewable Energy Technologies on Companies’ Profitability Indicators: Assessment and Forecast," Energies, MDPI, vol. 16(3), pages 1-17, January.

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