IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v20y2023i5p3874-d1076345.html
   My bibliography  Save this article

Ready for Action! Destination Climate Change Communication: An Archetypal Branding Approach

Author

Listed:
  • Uglješa Stankov

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Viachaslau Filimonau

    (Centre for Sustainability and Wellbeing in the Visitor Economy, School of Hospitality and Tourism Management, University of Surrey, Guildford GU2 7XH, UK)

  • Miroslav D. Vujičić

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Biljana Basarin

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Adam B. Carmer

    (School of Hospitality and Tourism Management, Muma College of Business, University of South Florida, Tampa, FL 33620, USA)

  • Lazar Lazić

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Brooke K. Hansen

    (School of Hospitality and Tourism Management, Muma College of Business, University of South Florida, Tampa, FL 33620, USA)

  • Danijela Ćirić Lalić

    (Department of Industrial Engineering and Management, Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Dino Mujkić

    (Faculty of Sports and Physical Education, University of Sarajevo, 71000 Sarajevo, Bosnia and Herzegovina)

Abstract

At the destination level, destination branding may coexist with climate change communication. These two communication streams often overlap because they are both designed for large audiences. This poses a risk to the effectiveness of climate change communication and its ability to prompt a desired climate action. The viewpoint paper advocates the use of archetypal branding approach to ground and center climate change communication at a destination level while concurrently maintaining the uniqueness of destination branding. Three archetypes of destinations are distinguished: villains, victims, and heroes. Destinations should refrain from actions that would make them appear to be climate change villains. A balanced approach is further warranted when portraying destinations as victims. Lastly, destinations should aim at assuming the heroic archetypes by excelling in climate change mitigation. The basic mechanisms of the archetypal approach to destination branding are discussed alongside a framework that suggests areas for further practical investigation of climate change communication at a destination level.

Suggested Citation

  • Uglješa Stankov & Viachaslau Filimonau & Miroslav D. Vujičić & Biljana Basarin & Adam B. Carmer & Lazar Lazić & Brooke K. Hansen & Danijela Ćirić Lalić & Dino Mujkić, 2023. "Ready for Action! Destination Climate Change Communication: An Archetypal Branding Approach," IJERPH, MDPI, vol. 20(5), pages 1-11, February.
    • Handle: RePEc:gam:jijerp:v:20:y:2023:i:5:p:3874-:d:1076345
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/20/5/3874/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/20/5/3874/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Uglješa Stankov & Ulrike Gretzel, 2021. "Digital well-being in the tourism domain: mapping new roles and responsibilities," Information Technology & Tourism, Springer, vol. 23(1), pages 5-17, March.
    2. Scott, Daniel & Gössling, Stefan, 2022. "A review of research into tourism and climate change - Launching the annals of tourism research curated collection on tourism and climate change," Annals of Tourism Research, Elsevier, vol. 95(C).
    3. Hosany, Sameer & Ekinci, Yuksel & Uysal, Muzaffer, 2006. "Destination image and destination personality: An application of branding theories to tourism places," Journal of Business Research, Elsevier, vol. 59(5), pages 638-642, May.
    4. Brandi S. Morris & Polymeros Chrysochou & Jacob Dalgaard Christensen & Jacob L. Orquin & Jorge Barraza & Paul J. Zak & Panagiotis Mitkidis, 2019. "Stories vs. facts: triggering emotion and action-taking on climate change," Climatic Change, Springer, vol. 154(1), pages 19-36, May.
    5. Tanja Micić Ponjiger & Tin Lukić & Biljana Basarin & Maja Jokić & Robert L. Wilby & Dragoslav Pavić & Minučer Mesaroš & Aleksandar Valjarević & Miško M. Milanović & Cezar Morar, 2021. "Detailed Analysis of Spatial–Temporal Variability of Rainfall Erosivity and Erosivity Density in the Central and Southern Pannonian Basin," Sustainability, MDPI, vol. 13(23), pages 1-31, December.
    6. Daniel A. Chapman & Brian Lickel & Ezra M. Markowitz, 2017. "Reassessing emotion in climate change communication," Nature Climate Change, Nature, vol. 7(12), pages 850-852, December.
    7. Sanja Kovačić & Tamara Jovanović & Miroslav D. Vujičić & Alastair M. Morrison & James Kennell, 2022. "What Shapes Activity Preferences? The Role of Tourist Personality, Destination Personality and Destination Image: Evidence from Serbia," Sustainability, MDPI, vol. 14(3), pages 1-22, February.
    8. Wang, Jingqiang & Li, Mimi & Li, Cong & Li, Dan & Lin, Guyang, 2022. "Revisit the formation of destination brand personality," Annals of Tourism Research, Elsevier, vol. 95(C).
    9. Rachel Dodds, 2010. "Destination Marketing Organizations and Climate Change—The Need for Leadership and Education," Sustainability, MDPI, vol. 2(11), pages 1-16, November.
    10. Jonathon Day & Natalie Chin & Sandra Sydnor & Melissa Widhalm & Kalim U. Shah & Leslie Dorworth, 2021. "Implications of climate change for tourism and outdoor recreation: an Indiana, USA, case study," Climatic Change, Springer, vol. 169(3), pages 1-21, December.
    11. Daniel Scott & Stefan Gössling & C. Michael Hall, 2012. "International tourism and climate change," Wiley Interdisciplinary Reviews: Climate Change, John Wiley & Sons, vol. 3(3), pages 213-232, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jiafeng Gu, 2024. "The impact of national tourism day festivals on inbound tourism: A spatial difference-in-differences approach," Tourism Economics, , vol. 30(2), pages 417-441, March.
    2. Shuai Zhang & Kyungsik Kim & Brain H. Yim & Boram Hyun & Weiqi Chai, 2022. "Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity," Sustainability, MDPI, vol. 14(11), pages 1-17, May.
    3. Tamara Gajić & Ivana Blešić & Marko D. Petrović & Milan M. Radovanović & Filip Đoković & Dunja Demirović Bajrami & Sanja Kovačić & Ivana Jošanov Vrgović & Tatyana N. Tretyakova & Julia A. Syromiatniko, 2023. "Stereotypes and Prejudices as (Non) Attractors for Willingness to Revisit Tourist-Spatial Hotspots in Serbia," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    4. Hugo Martins & Paulo Carvalho & Nuno Almeida, 2021. "Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park," Sustainability, MDPI, vol. 13(21), pages 1-17, October.
    5. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    6. Sarun Amatyakul & Kawpong Polyorat, 2017. "The Traits of City Personality: A Qualitative Study," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(6), pages 356-365.
    7. Mohammad Rashed Hasan Polas & Ratul Kumar Saha & Mosab I. Tabash, 2022. "How does tourist perception lead to tourist hesitation? Empirical evidence from Bangladesh," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 3659-3686, March.
    8. Linda Lütkes & Leonie Tuitjer & Peter Dirksmeier, 2023. "Sailing to save the planet? Media-produced narratives of Greta Thunberg’s trip to the UN Climate Summit in German print newspapers," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    9. Mohamed Abdalla Elsayed Hassan & Konstantina Zerva & Silvia Aulet, 2021. "Brand Personality Traits of World Heritage Sites: Text Mining Approach," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    10. Oana Țugulea, 2017. "City Brand Personality—Relations with Dimensions and Dimensions Inter-Relations," Sustainability, MDPI, vol. 9(12), pages 1-22, December.
    11. Yong Sun & Yalin Wang & Baoyin Liu & Zhongrui Sun, 2023. "Evolutionary game of destination brand co‐construction with government involvement," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2125-2136, June.
    12. Barnes, Stuart J. & Mattsson, Jan & Sørensen, Flemming, 2014. "Destination brand experience and visitor behavior: Testing a scale in the tourism context," Annals of Tourism Research, Elsevier, vol. 48(C), pages 121-139.
    13. Seung-Hun Shin & Sung-Byung Yang & Kichan Nam & Chulmo Koo, 2017. "Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews," Information Systems Frontiers, Springer, vol. 19(4), pages 743-752, August.
    14. Mustafa Tufan Turp & Nazan An & Başak Bilgin & Gamze Şimşir & Bora Orgen & Mehmet Levent Kurnaz, 2023. "Projected Summer Tourism Potential of the Black Sea Region," Sustainability, MDPI, vol. 16(1), pages 1-17, December.
    15. Gonçalves, Joana & Guerreiro, Manuela & Mendes, Júlio & Pereira, Luís, 2018. "Events Brand Personality: Insights From Music Festivals In Portugal," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 326-343.
    16. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    17. Palazzo, Maria & Vollero, Agostino & Vitale, Pierluigi & Siano, Alfonso, 2021. "Urban and rural destinations on Instagram: Exploring the influencers’ role in #sustainabletourism," Land Use Policy, Elsevier, vol. 100(C).
    18. Beyza Hatırnaz & Dilek Demirer, 2022. "Assessing The Contribution of Turkish Scholars to Tourism Scholarship," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 8(2), pages 159-193, December.
    19. Jiayu Zhou & Yerin Yhee & Eunmi Kim & Jin-Young Kim & Chulmo Koo, 2021. "Sustainable Tourism Cities: Linking Idol Attachment to Sense of Place," Sustainability, MDPI, vol. 13(5), pages 1-21, March.
    20. Candice Howarth & Laurie Parsons, 2021. "Assembling a coalition of climate change narratives on UK climate action: a focus on the city, countryside, community and home," Climatic Change, Springer, vol. 164(1), pages 1-19, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:20:y:2023:i:5:p:3874-:d:1076345. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.