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Changes in Air Pollution-Related Behaviour Measured by Google Trends Search Volume Index in Response to Reported Air Quality in Poland

Author

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  • Wojciech Nazar

    (Faculty of Medicine, Medical University of Gdańsk, Marii Skłodowskiej Curie 3a, 80-210 Gdańsk, Poland)

  • Katarzyna Plata-Nazar

    (Department of Pediatrics, Gastroenterology, Allergology and Nutrition, Medical University of Gdańsk, Nowe Ogrody 1-6, 80-803 Gdańsk, Poland)

Abstract

Decreased air quality is connected to an increase in daily mortality rates. Thus, people’s behavioural response to sometimes elevated air pollution levels is vital. We aimed to analyse spatial and seasonal changes in air pollution-related information-seeking behaviour in response to nationwide reported air quality in Poland. Google Trends Search Volume Index data was used to investigate Poles’ interest in air pollution-related keywords. PM 10 and PM 2.5 concentrations measured across Poland between 2016 and 2019 as well as locations of monitoring stations were collected from the Chief Inspectorate of Environmental Protection databases. Pearson Product-Moment Correlation Coefficients were used to measure the strength of spatial and seasonal relationships between reported air pollution levels and the popularity of search queries. The highest PM 10 and PM 2.5 concentrations were observed in southern voivodeships and during the winter season. Similar trends were observed for Poles’ interest in air pollution-related keywords. Greater interest in air quality data in Poland strongly correlates with both higher regional and higher seasonal air pollution levels. It appears that Poles are socially aware of this issue and that their intensification of the information-seeking behaviour seems to indicate a relevant ad hoc response to variable threat severity levels.

Suggested Citation

  • Wojciech Nazar & Katarzyna Plata-Nazar, 2021. "Changes in Air Pollution-Related Behaviour Measured by Google Trends Search Volume Index in Response to Reported Air Quality in Poland," IJERPH, MDPI, vol. 18(21), pages 1-17, November.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:21:p:11709-:d:674304
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    1. Wojciech Nazar & Marek Niedoszytko, 2022. "Air Pollution in Poland: A 2022 Narrative Review with Focus on Respiratory Diseases," IJERPH, MDPI, vol. 19(2), pages 1-20, January.

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