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Understanding Tourist Behavioural Intention When Faced with Smog Pollution: Focus on International Tourists to Beijing

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  • Wenjia-Jasmine Ruan

    (School of Tourism Management, Sun Yat-sen University, Zhuhai 519000, China)

  • Junjae Lee

    (Department of Convention and Hotel Management, Hannam University, Daejeon 34430, Korea)

  • Hakjun Song

    (Department of Hotel and Service Management, Pai Chai University, Daejeon 35345, Korea)

Abstract

This study examines the behavioural intentions of international tourists travelling to Beijing when faced with smog pollution. An extended MGB (model of goal-directed behaviour) was employed as the theoretical framework by integrating mass-media effect and perception of smog. The role of mass-media effect and perception of smog were considered as new variables in the international tourist’s decision-making process for travel to Beijing. Structural equation modelling (SEM) was employed to identify the structural relationships among research variables. Our research results showed a strong correlation between positive anticipated emotion and desire. The mass-media effect is a significant (direct) predictor of both the perception of smog and behavioural intention. The Chinese government could attach great importance to the mass-media effect to reduce the negative impact caused by smog pollution on inbound tourism.

Suggested Citation

  • Wenjia-Jasmine Ruan & Junjae Lee & Hakjun Song, 2021. "Understanding Tourist Behavioural Intention When Faced with Smog Pollution: Focus on International Tourists to Beijing," IJERPH, MDPI, vol. 18(14), pages 1-17, July.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:14:p:7262-:d:589925
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    References listed on IDEAS

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