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The Association of Exposure to Point-of-Sale Tobacco Marketing with Quit Attempt and Quit Success: Results from a Prospective Study of Smokers in the United States

Author

Listed:
  • Mohammad Siahpush

    (College of Public Health, University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE 68198, USA)

  • Raees A. Shaikh

    (College of Public Health, University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE 68198, USA)

  • Danielle Smith

    (Roswell Park Cancer Institute, Elm and Carlton Streets|Buffalo, NY 14263, USA)

  • Andrew Hyland

    (Roswell Park Cancer Institute, Elm and Carlton Streets|Buffalo, NY 14263, USA)

  • K. Michael Cummings

    (Department of Psychiatry and Behavioral Sciences, Medical University of South Carolina, 67 President Street, MSC 861, Charleston, SC 29425, USA)

  • Asia Sikora Kessler

    (College of Public Health, University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE 68198, USA)

  • Michael D. Dodd

    (Department of Psychology, University of Nebraska–Lincoln, 312 N 14th Street, Alexander West, Lincoln, NE 68588, USA)

  • Les Carlson

    (College of Business Administration, University of Nebraska–Lincoln, 312 N 14th Street, Alexander West, Lincoln, NE 68588, USA)

  • Jane Meza

    (College of Public Health, University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE 68198, USA)

  • Melanie Wakefield

    (The Cancer Council Victoria, 615 St Kilda Road, Melbourne VIC 3094, Australia)

Abstract

The aim was to assess the association of exposure to point-of-sale (POS) tobacco marketing with quit attempt and quit success in a prospective study of smokers in the United States. Data were collected via telephone-interview on exposure to POS tobacco marketing, sociodemographic and smoking-related variables from 999 smokers in Omaha, Nebraska, in the United States. Exposure to POS tobacco marketing was measured by asking respondents three questions about noticing pack displays, advertisements, and promotions in their respective neighborhoods stores. These three variables were combined into a scale of exposure to POS tobacco marketing. About 68% of the respondents participated in a six-month follow-up phone interview and provided data on quit attempts and smoking cessation. At the six-month follow-up, 39.9% of respondents reported to have made a quit attempt, and 21.8% of those who made a quit attempt succeeded in quitting. Exposure to POS marketing at baseline was not associated with the probability of having made a quit attempt as reported at the six-month follow-up ( p = 0.129). However, higher exposure to POS marketing was associated with a lower probability of quit success among smokers who reported to have attempted to quit smoking at six-month follow-up (p = 0.006). Exposure to POS tobacco marketing is associated with lower chances of successfully quitting smoking. Policies that reduce the amount of exposure to POS marketing might result in higher smoking cessation rates.

Suggested Citation

  • Mohammad Siahpush & Raees A. Shaikh & Danielle Smith & Andrew Hyland & K. Michael Cummings & Asia Sikora Kessler & Michael D. Dodd & Les Carlson & Jane Meza & Melanie Wakefield, 2016. "The Association of Exposure to Point-of-Sale Tobacco Marketing with Quit Attempt and Quit Success: Results from a Prospective Study of Smokers in the United States," IJERPH, MDPI, vol. 13(2), pages 1-10, February.
    • Handle: RePEc:gam:jijerp:v:13:y:2016:i:2:p:203-:d:63624
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    References listed on IDEAS

    as
    1. Biener, L. & Hamilton, W.L. & Siegel, M. & Sullivan, E.M., 2010. "Individual, Social-normative, and policy predictors of smoking cessation: A multilevel longitudinal analysis," American Journal of Public Health, American Public Health Association, vol. 100(3), pages 547-554.
    2. Wakefield, M.A. & Terry-McElrath, Y.M. & Chaloupka, F.J. & Barker, D.C. & Slater, S.J. & Clark, P.I. & Giovino, G.A., 2002. "Tobacco industry marketing at point of purchase after the 1998 MSA billboard advertising ban," American Journal of Public Health, American Public Health Association, vol. 92(6), pages 937-940.
    3. Lee, C.-W. & Kahende, J., 2007. "Factors associated with successful smoking cessation in the United States, 2000," American Journal of Public Health, American Public Health Association, vol. 97(8), pages 1503-1509.
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    Cited by:

    1. Carla J. Berg & Albert Melena & Friedner D. Wittman & Tomas Robles & Lisa Henriksen, 2022. "The Reshaping of the E-Cigarette Retail Environment: Its Evolution and Public Health Concerns," IJERPH, MDPI, vol. 19(14), pages 1-13, July.
    2. Ellen Galstyan & Artur Galimov & Leah Meza & Jimi Huh & Carla J. Berg & Jennifer B. Unger & Lourdes Baezconde-Garbanati & Steve Sussman, 2022. "An Assessment of Vape Shop Products in California before and after Implementation of FDA and State Regulations," IJERPH, MDPI, vol. 19(23), pages 1-10, November.
    3. Mohammad Siahpush & Paraskevi A. Farazi & Jungyoon Kim & Tzeyu L. Michaud & Aaron M. Yoder & Ghada Soliman & Melissa K. Tibbits & Minh N. Nguyen & Raees A. Shaikh, 2016. "Social Disparities in Exposure to Point-of-Sale Cigarette Marketing," IJERPH, MDPI, vol. 13(12), pages 1-9, December.
    4. Allison M. Glasser & Julianna M. Nemeth & Amanda J. Quisenberry & Abigail B. Shoben & Erika S. Trapl & Elizabeth G. Klein, 2022. "Cigarillo Flavor and Motivation to Quit among Co-Users of Cigarillos and Cannabis: A Structural Equation Modeling Approach," IJERPH, MDPI, vol. 19(9), pages 1-15, May.

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