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Awareness of and receptivity to FDA’s point-of-sale tobacco public education campaign

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  • Lauren M Dutra
  • Matthew C Farrelly
  • Brian Bradfield
  • Debra Mekos
  • Chaunetta Jones
  • Tesfa Alexander

Abstract

The purpose of the study was to assess awareness of and receptivity to FDA’s point-of-sale (POS) tobacco public education campaign for adult cigarette smokers called Every Try Counts; it was the first multi-county POS campaign in the U.S. The design was a county-level treatment-control three-wave longitudinal design. The setting was 15 treatment and 15 control counties. Subjects were smokers ages 25 to 54 (N = 3,628). 4,145 individuals screened in as eligible; 3,628 (87.5% response rate) completed the Wave 1 questionnaire (Wave 2: n = 2,812; Wave 3: n = 2,571; retention 70.9%). Measures were self-reported brand and ad awareness (saw any ad a few times or more) and receptivity (5-item perceived effectiveness scale). The analysis included descriptive analyses of receptivity; bivariate analyses of awareness by treatment group; and covariate- and time-adjusted logistic regression models to determine changes in awareness attributable to the campaign. Receptivity was moderate and differed significantly by race/ethnicity. As was the case for all waves, at wave 3, ad awareness was significantly higher in treatment (53.3%) than control counties (36.1%, p

Suggested Citation

  • Lauren M Dutra & Matthew C Farrelly & Brian Bradfield & Debra Mekos & Chaunetta Jones & Tesfa Alexander, 2023. "Awareness of and receptivity to FDA’s point-of-sale tobacco public education campaign," PLOS ONE, Public Library of Science, vol. 18(7), pages 1-16, July.
    • Handle: RePEc:plo:pone00:0288462
    DOI: 10.1371/journal.pone.0288462
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    References listed on IDEAS

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    1. Kim, A.E. & Nonnemaker, J.M. & Loomis, B.R. & Shafer, P.R. & Shaikh, A. & Hill, E. & Holloway, J.W. & Farrelly, M.C., 2014. "Influence of point-of-sale tobacco displays and graphic health warning signs on adults: Evidence from a virtual store experimental study," American Journal of Public Health, American Public Health Association, vol. 104(5), pages 888-895.
    2. Mohammad Siahpush & Raees A. Shaikh & Danielle Smith & Andrew Hyland & K. Michael Cummings & Asia Sikora Kessler & Michael D. Dodd & Les Carlson & Jane Meza & Melanie Wakefield, 2016. "The Association of Exposure to Point-of-Sale Tobacco Marketing with Quit Attempt and Quit Success: Results from a Prospective Study of Smokers in the United States," IJERPH, MDPI, vol. 13(2), pages 1-10, February.
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