IDEAS home Printed from https://ideas.repec.org/a/gam/jeners/v15y2022i11p3986-d826427.html
   My bibliography  Save this article

An Ecological, Power Lean, Comprehensive Marketing Evaluation System Based on DEMATEL–CRITIC and VIKOR: A Case Study of Power Users in Northeast China

Author

Listed:
  • Xiying Gao

    (Marketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, China)

  • Yan Guan

    (Marketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, China)

  • Dianjia Sun

    (Marketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, China)

  • Li Liu

    (School of Science, Beijing Information Science & Technology University, Haidian District, Beijing 100192, China)

  • Jiaxuan Yang

    (Beijing Energy and Power Information Security Engineering Technology Research Center, North China Electric Power University, Changping District, Beijing 102206, China)

  • Zhibin Wang

    (Marketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, China)

  • Ziwei Guo

    (Marketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, China)

  • Yue Wang

    (Marketing Service Center, State Grid Liaoning Electric Power Co., Ltd., Shenyang 110000, China)

  • Gangjun Gong

    (Beijing Energy and Power Information Security Engineering Technology Research Center, North China Electric Power University, Changping District, Beijing 102206, China)

Abstract

The reduction of carbon emissions in the power industry will play a vital role in global decarbonization. The power industry has three main strategies to achieve this reduction in emissions: to implement lean marketing strategies that effectively target users of power and encourage them to adopt decarbonizing technologies and services; to optimize the efficiency of these users of power; and to improve the efficiency of renewable energy sources. This paper establishes a comprehensive evaluation system of indexed data from power industry customers for the development of lean marketing strategies. This system evaluates indexes derived from customer data on renewable energy sources, carbon emissions, energy efficiency, and customer credit. It adopts the DEMATEL–CRITIC combination weight assignment and VIKOR method for system evaluation and conducts simulation experiments on customer data in a region of Northeastern China to give an example of how this method could be applied in practice to lean marketing. The results show that the evaluation system proposed in this paper can govern the lean marketing decision-making of power sales enterprises.

Suggested Citation

  • Xiying Gao & Yan Guan & Dianjia Sun & Li Liu & Jiaxuan Yang & Zhibin Wang & Ziwei Guo & Yue Wang & Gangjun Gong, 2022. "An Ecological, Power Lean, Comprehensive Marketing Evaluation System Based on DEMATEL–CRITIC and VIKOR: A Case Study of Power Users in Northeast China," Energies, MDPI, vol. 15(11), pages 1-18, May.
    • Handle: RePEc:gam:jeners:v:15:y:2022:i:11:p:3986-:d:826427
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1996-1073/15/11/3986/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1996-1073/15/11/3986/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lasantha Meegahapola & Pierluigi Mancarella & Damian Flynn & Rodrigo Moreno, 2021. "Power system stability in the transition to a low carbon grid: A techno‐economic perspective on challenges and opportunities," Wiley Interdisciplinary Reviews: Energy and Environment, Wiley Blackwell, vol. 10(5), September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Luís F. N. Lourenço & Filipe Perez & Alessio Iovine & Gilney Damm & Renato M. Monaro & Maurício B. C. Salles, 2021. "Stability Analysis of Grid-Forming MMC-HVDC Transmission Connected to Legacy Power Systems," Energies, MDPI, vol. 14(23), pages 1-25, December.
    2. Prakash, Abhijith & Bruce, Anna & MacGill, Iain, 2022. "Insights on designing effective and efficient frequency control arrangements from the Australian National Electricity Market," Renewable and Sustainable Energy Reviews, Elsevier, vol. 161(C).
    3. Albert Poulose & Soobae Kim, 2023. "Transient Stability Analysis and Enhancement Techniques of Renewable-Rich Power Grids," Energies, MDPI, vol. 16(5), pages 1-30, March.
    4. Ahmed, Faraedoon & Al Kez, Dlzar & McLoone, Seán & Best, Robert James & Cameron, Ché & Foley, Aoife, 2023. "Dynamic grid stability in low carbon power systems with minimum inertia," Renewable Energy, Elsevier, vol. 210(C), pages 486-506.
    5. Angelo Lunardi & Luís F. Normandia Lourenço & Enkhtsetseg Munkhchuluun & Lasantha Meegahapola & Alfeu J. Sguarezi Filho, 2022. "Grid-Connected Power Converters: An Overview of Control Strategies for Renewable Energy," Energies, MDPI, vol. 15(11), pages 1-33, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jeners:v:15:y:2022:i:11:p:3986-:d:826427. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.