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Does Uncertainty Boost Exports? A Study on the Effect of Innovation and Marketing Capabilities in a Small and Innovation-Intensive Sector

Author

Listed:
  • Jorge Vieira

    (ISLA Santarém, Largo Cândido Reis, 2000-241 Santarém, Portugal)

  • Rui Frade

    (ISLA Santarém, Largo Cândido Reis, 2000-241 Santarém, Portugal)

  • Filipa Martinho

    (ISLA Santarém, Largo Cândido Reis, 2000-241 Santarém, Portugal)

  • Domingos Martinho

    (ISLA Santarém, Largo Cândido Reis, 2000-241 Santarém, Portugal)

Abstract

The main goal of this research is to study the impact of uncertainty on export performance, from a resource-based perspective. Despite the ample research on how economies behave during periods of high uncertainty, there is still a poor understanding of how this affects smaller sectors, particularly the most exposed to global competition. In this paper, we perform an evaluation of export performance for the Portuguese pharmaceuticals sector (PPI), before and after a period of considerable uncertainty. This study’s results show strong incremental performance gains, during this period. It also confirmed the importance of marketing capabilities, innovation and networking resources in developing international businesses.

Suggested Citation

  • Jorge Vieira & Rui Frade & Filipa Martinho & Domingos Martinho, 2022. "Does Uncertainty Boost Exports? A Study on the Effect of Innovation and Marketing Capabilities in a Small and Innovation-Intensive Sector," Economies, MDPI, vol. 11(1), pages 1-20, December.
    • Handle: RePEc:gam:jecomi:v:11:y:2022:i:1:p:1-:d:1008652
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    References listed on IDEAS

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    1. Oliveira, João S. & Yazdani, Nahid & Cadogan, John W. & Hodgkinson, Ian R. & Tsougkou, Eleni & Jean, Ruey-Jer “Bryan” & Story, Vicky M. & Boso, Nathaniel, 2018. "The empirical link between export entry mode diversity and export performance: A contingency- and institutional-based examination," Journal of Business Research, Elsevier, vol. 88(C), pages 505-512.
    2. Nihat Kamil Anil & Aviv Shoham & Gregor Pfajfar, 2016. "How export barriers, motives, and advantages impact export performance in developing countries," International Journal of Export Marketing, Inderscience Enterprises Ltd, vol. 1(2), pages 117-141.
    3. Cláudia P. Ribau & António C. Moreira & Mário Raposo, 2015. "Internationalisation of the firm theories: a schematic synthesis," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 15(4), pages 528-554.
    4. Agnes Asemokha & Jackson Musona & Lasse Torkkeli & Sami Saarenketo, 2019. "Business model innovation and entrepreneurial orientation relationships in SMEs: Implications for international performance," Journal of International Entrepreneurship, Springer, vol. 17(3), pages 425-453, September.
    5. Manuel Portugal Ferreira & Luís Ganhão Simões, 2016. "The interrelationships between resources, capabilities, export competitive advantages and export performance," International Journal of Export Marketing, Inderscience Enterprises Ltd, vol. 1(2), pages 142-165.
    6. Scott L. Newbert, 2007. "Empirical research on the resource‐based view of the firm: an assessment and suggestions for future research," Strategic Management Journal, Wiley Blackwell, vol. 28(2), pages 121-146, February.
    Full references (including those not matched with items on IDEAS)

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