The Agritourism Value Chain: An Application to the Dehesa Areas of Extremadura

The serious socioeconomic problems faced by rural environments in general, and the agricultural sector in particular, in peripheral European territories since the end of the last century have led to depopulation phenomena, the abandonment of unique traditional uses, and the loss of cultural identity. The promotion of a well-understood agrotourism sector in these territories, as an income-diversifying activity that promotes a more sustainable tourism, is a measure widely applauded by the scientific community, which seeks to curb such problems and offer an opportunity to the inhabitants who are less and less dedicated to the much maltreated primary sector. However, it is crucial to know in a personalized way the value chain associated with agrotourism and in particular that linked to the Extremadura dehesa, especially when this has not traditionally been considered a tourist resource. This paper presents a recent bibliographical review regarding the potential of the Extremadura dehesa as a viable agrotourism resource. The lack of knowledge that the tourist offer has about agrotourism and the dehesa as a business niche and diversification of income, or the gap between some activities and the appropriate channels of the value chain, are some remarkable conclusions, coinciding with those of other authors and similar territories.