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Citizen Coproduction and Social Media Communication: Delivering a Municipal Government’s Urban Services through Digital Participation

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  • Wonhyuk Cho

    (Wellington School of Business and Government, Victoria University of Wellington, Wellington 6011, New Zealand)

  • Winda Dwi Melisa

    (Wellington School of Business and Government, Victoria University of Wellington, Wellington 6011, New Zealand)

Abstract

This study investigated how social media is used by a municipal government agency for communication of citizen coproduction initiatives, through social media content analysis of the government’s official Twitter account. This article identified that the dominant form of social media coproduction in the Bandung municipal government in Indonesia is government-to-citizen (G2C) interaction, focused primarily on informing and nudging (86.62%) citizens, as well as some limited elements of citizen-to-government (C2G) communication, such as citizen sourcing and citizen reporting (8.96%). The municipal government uses various visual tools on Twitter to disseminate G2C information and convey its messages. Regarding the phase of the service cycle, this study found that the majority of social media communications are related to co-assessment (52.26%) and co-designing (42.24%), with a limited number of tweets about co-delivery (3.25%). Based on these findings, this article discusses the shifting relationship between government and citizens brought on by the adoption of this social media platform in its service delivery arrangement.

Suggested Citation

  • Wonhyuk Cho & Winda Dwi Melisa, 2021. "Citizen Coproduction and Social Media Communication: Delivering a Municipal Government’s Urban Services through Digital Participation," Administrative Sciences, MDPI, vol. 11(2), pages 1-15, June.
    • Handle: RePEc:gam:jadmsc:v:11:y:2021:i:2:p:59-:d:575344
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    References listed on IDEAS

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    1. Murale Venugopalan & Bettina Lynda Bastian & P. K. Viswanathan, 2021. "The Role of Multi-Actor Engagement for Women’s Empowerment and Entrepreneurship in Kerala, India," Administrative Sciences, MDPI, vol. 11(1), pages 1-20, March.
    2. Lor Ngich & Wonhyuk Cho, 2020. "Addressing Police Corruption In Southeast Asia: Politics, Participation, And Public Management Reform," Public administration issues, Higher School of Economics, issue 5, pages 9-34.
    3. Chuk Kyo Kim, 2019. "Role of Government," World Scientific Book Chapters, in: Economic Development of Korea, chapter 2, pages 25-40, World Scientific Publishing Co. Pte. Ltd..
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    Cited by:

    1. Aleksander Aristovnik & Eva Murko & Dejan Ravšelj, 2022. "From Neo-Weberian to Hybrid Governance Models in Public Administration: Differences between State and Local Self-Government," Administrative Sciences, MDPI, vol. 12(1), pages 1-19, February.
    2. Wonhyuk Cho & Seeyoung Choi & Hemin Choi, 2023. "Human Resources Analytics for Public Personnel Management: Concepts, Cases, and Caveats," Administrative Sciences, MDPI, vol. 13(2), pages 1-22, January.

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