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O crescimento internacional de um negócio social: um estudo de caso

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  • Moura, Anita Maria de
  • Comini, Graziella
  • Teodósio, Armindo dos Santos de Sousa

Abstract

In developing countries, initiatives have often been undertaken in order to fight social and environmental problems. Since the 1990s, an increase can be seen in corporate social responsibility actions, as well as increasingly strong activities by civil society organizations. Tweenty years ago, companies and civil society organizations stood wide apart from each other, with often conflicting agendas and resistance to mutual collaboration. This reality has changed significantly. Besides the phenomenon of cross-sector partnerships, we can also observe the expansion of a particular organization type, i.e., the social business, which combines two objectives that were previously seen as incompatible: financial sustainability and the generation of social value. This article aims to discuss the factors that influence the results of a social business operating in three countries: Botswana, Brazil and Jordan. The results allow understanding the challenges involved in constructing social businesses in developing countries as well as a better understanding of the very nature of those businesses, considering the social realities where they operate.

Suggested Citation

  • Moura, Anita Maria de & Comini, Graziella & Teodósio, Armindo dos Santos de Sousa, 2015. "O crescimento internacional de um negócio social: um estudo de caso," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 55(4), July.
    • Handle: RePEc:fgv:eaerae:v:55:y:2015:i:4:a:52961
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    References listed on IDEAS

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    3. John Selsky & Barbara Parker, 2010. "Platforms for Cross-Sector Social Partnerships: Prospective Sensemaking Devices for Social Benefit," Journal of Business Ethics, Springer, vol. 94(1), pages 21-37, July.
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