The Internationalisation of Uzbekistan Automobile Industry: Implications for WTO Membership

This study aims to give theoretical and practical insights to potential investors who are thinking about investing in different business sectors in Uzbekistan. It investigates communication constraints during the internationalization process of Uzbekistan’s highly protected auto industry in light of its potential membership in the World Trade Organization (WTO). Using a case study approach, this study presents empirical evidence from semi-structured interviews with managers involved in the internationalization process of a joint venture between UzAuto and PSA Group. The Uppsala Model is emphasized as a conceptual framework for comprehending the phases of internationalization. The case study highlights insufficient market research and communication problems in relation to PSA Group’s unsuccessful business partnership with UzAuto. The study ultimately provides insights for organizations considering international expansion and offers guidance for navigating complexities, advocating for improved approaches to internationalization in Uzbekistan, an emerging economy that has received little research from a business and management perspective.