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The functional role of entrepreneurial orientation and entrepreneurial bricolage in ensuring sustainable entrepreneurship

Author

Listed:
  • Ho Chea Hooi
  • Noor Hazlina Ahmad
  • Azlan Amran
  • Syed Abidur Rahman

Abstract

Purpose - The purpose of the study is to delve the influencing factors of sustainable entrepreneurship among SMEs in Malaysia. The heightened awareness in sustainable development coupled with globalisation has created immense aspiration, enthusiasm and interest in the trajectory of sustainable entrepreneurship. With this set of circumstances, the objective of the study is to explore the possible predictive factors that enhance sustainable entrepreneurship among Malaysian small and medium enterprises (SMEs). Design/methodology/approach - This study examined the relationships between sustainable entrepreneurship, entrepreneurial orientation, sustainability orientation and entrepreneurial bricolage through the lens of a resource-based view, upper echelons theory and corporate social responsibility. A total of 102 responses from a survey instrument from Malaysian SMEs were analysed using partial least squares-structural equation modelling. Findings - The results indicated that the entrepreneurial orientation is associated with the degree of sustainable entrepreneurship, and is mediated by the role and degree of entrepreneurial bricolage. Originality/value - This study highlights the importance of sustainable entrepreneurship among SMEs with respect to the heightened societal and environmental awareness among consumers and international regulation concerning environmental protection.

Suggested Citation

  • Ho Chea Hooi & Noor Hazlina Ahmad & Azlan Amran & Syed Abidur Rahman, 2016. "The functional role of entrepreneurial orientation and entrepreneurial bricolage in ensuring sustainable entrepreneurship," Management Research Review, Emerald Group Publishing Limited, vol. 39(12), pages 1616-1638, December.
    • Handle: RePEc:eme:mrrpps:mrr-06-2015-0144
    DOI: 10.1108/MRR-06-2015-0144
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    Citations

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    Cited by:

    1. Mansi Singh & Sanjay Dhir & Harsh Mishra, 2023. "Analysing the Antecedents of Entrepreneurial Bootstrapping and Bricolage: A Modified Total Interpretive Structural Modelling and MICMAC Approach," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(1), pages 7-38, March.
    2. Usman Khizar, Hafiz Muhammad & Iqbal, Muhammad Jawad & Khalid, Junaid & Adomako, Samuel, 2022. "Addressing the conceptualization and measurement challenges of sustainability orientation: A systematic review and research agenda," Journal of Business Research, Elsevier, vol. 142(C), pages 718-743.
    3. Nusrat Hafiz & Ahmad Shaharudin Abdul Latiff & Md Asadul Islam & Abu Naser Mohammad Saif & Sazali Abd Wahab, 2022. "Towards the Underlying Theories of Small Firm Growth: A Literature Review," FIIB Business Review, , vol. 11(1), pages 36-51, March.
    4. Audretsch, David Bruce & Belitski, Maksim & Guerrero, Maribel, 2023. "Sustainable orientation management and institutional quality: Looking into European entrepreneurial innovation ecosystems," Technovation, Elsevier, vol. 124(C).
    5. Hafiz Muhammad Usman Khizar & Muhammad Jawad Iqbal & Muhammad Imran Rasheed, 2021. "Business orientation and sustainable development: A systematic review of sustainability orientation literature and future research avenues," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(5), pages 1001-1017, September.
    6. Hassan Nor-Aishah & Noor Hazlina Ahmad & Ramayah Thurasamy, 2020. "Entrepreneurial Leadership and Sustainable Performance of Manufacturing SMEs in Malaysia: The Contingent Role of Entrepreneurial Bricolage," Sustainability, MDPI, vol. 12(8), pages 1-21, April.
    7. Charles Karani & Patience Mshenga, 2021. "Steering the sustainability of entrepreneurial start-ups," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 11(1), pages 223-239, December.
    8. Shoaib Ali & Farooq Azam & Hafiz Muhammad Naveed & Muneeba Qayyum & Naveed Ahmed, 2020. "Impact of Bricolage on Organizational Innovation Through Recognition of Opportunities," Business Management and Strategy, Macrothink Institute, vol. 11(2), pages 55-78, December.

    More about this item

    Keywords

    Sustainable entrepreneurship; SMEs; Entrepreneurial orientation; Entrepreneurial bricolage; Sustainability orientation; L26; Q56;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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