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Ethical and socially responsible investment funds: Are they ethically and responsibly marketed?

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  • Robert Watson

Abstract

Purpose - The purpose of this paper is to evaluate the marketing of ethical and socially responsible investment (ESRI) funds to retail investors and to analysis the plausibility of the claims made in regard to their performance, achievements and prospects. Design/methodology/approach - The paper presents an analysis of the claims and marketing strategy adopted in the ESRI industry's Findings - The analysis indicates that the ESRI fund industry's Originality/value - This is the first article that has linked the promotion and marketing of ESRI funds to possible mis-selling practices.

Suggested Citation

  • Robert Watson, 2011. "Ethical and socially responsible investment funds: Are they ethically and responsibly marketed?," Journal of Financial Regulation and Compliance, Emerald Group Publishing, vol. 19(2), pages 100-110, May.
  • Handle: RePEc:eme:jfrcpp:v:19:y:2011:i:2:p:100-110
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    Keywords

    Ethical investment; Selling; Investors;

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