Dynamics of retail pricing: a case study of fluid milk
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DOI: 10.1108/17561371111131308
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- Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri, 2016. "Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study," Vikalpa: The Journal for Decision Makers, , vol. 41(1), pages 9-27, March.
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Keywords
United States of America; Food products; Marketing strategy; Prices; Retailing;All these keywords.
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