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La responsabilidad social de la empresa: ¿un medio o un fin?

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  • Rodríguez Fernández, José Miguel

Abstract

El presente artículo pretende alcanzar un doble objetivo. De una parte, resaltar los nuevos rasgos del entorno socio-económico en el que se mueven las empresas en la actualidad, un contexto que impulsa la aplicación de un enfoque de responsabilidad social en las organizaciones mercantiles. A partir de ahí, por otro lado, presentar y analizar los elementos característicos de dos conceptos distintos de tal responsabilidad. Uno, en un sentido estratégico-instrumental, donde la responsabilidad social corporativa se desarrolla como medio para alcanzar los objetivos más generales de favorecer la competitividad de las compañias y aportar mayor valor para sus accionistas. Otro, con un contenido normativo o prescriptivo, basado en argumentos éticos, político-sociales e incluso económicos.

Suggested Citation

  • Rodríguez Fernández, José Miguel, 2006. "La responsabilidad social de la empresa: ¿un medio o un fin?," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
  • Handle: RePEc:ehu:rdadme:11094
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    File URL: https://addi.ehu.es/handle/10810/11094
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    References listed on IDEAS

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    1. Reed, Darryl, 1999. "Stakeholder Management Theory: A Critical Theory Perspective," Business Ethics Quarterly, Cambridge University Press, vol. 9(03), pages 453-483, July.
    2. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    3. Freeman, R. Edward, 1994. "The Politics of Stakeholder Theory: Some Future Directions," Business Ethics Quarterly, Cambridge University Press, vol. 4(04), pages 409-421, October.
    4. Margit Osterloh & Bruno Frey, 2006. "Shareholders Should Welcome Knowledge Workers as Directors," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 10(3), pages 325-345, September.
    5. Andrea Beltratti, 2005. "The Complementarity between Corporate Governance and Corporate Social Responsibility," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 30(3), pages 373-386, July.
    6. Dobson, John & White, Judith, 1995. "Toward the Feminine Firm: An Extension to Thomas White," Business Ethics Quarterly, Cambridge University Press, vol. 5(03), pages 463-478, July.
    7. Wicks, Andrew C. & Gilbert, Daniel R. & Freeman, R. Edward, 1994. "A Feminist Reinterpretation of The Stakeholder Concept," Business Ethics Quarterly, Cambridge University Press, vol. 4(04), pages 475-497, October.
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    More about this item

    Keywords

    responsabilidad social corporativa; gobierno de la empresa; ética de los negocios;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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