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La responsabilidad social de la empresa: ¿un medio o un fin?

  • Rodríguez Fernández, José Miguel
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    El presente artículo pretende alcanzar un doble objetivo. De una parte, resaltar los nuevos rasgos del entorno socio-económico en el que se mueven las empresas en la actualidad, un contexto que impulsa la aplicación de un enfoque de responsabilidad social en las organizaciones mercantiles. A partir de ahí, por otro lado, presentar y analizar los elementos característicos de dos conceptos distintos de tal responsabilidad. Uno, en un sentido estratégico-instrumental, donde la responsabilidad social corporativa se desarrolla como medio para alcanzar los objetivos más generales de favorecer la competitividad de las compañias y aportar mayor valor para sus accionistas. Otro, con un contenido normativo o prescriptivo, basado en argumentos éticos, político-sociales e incluso económicos.

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    File URL: http://hdl.handle.net/10810/11094
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    Article provided by Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián in its journal Revista de Dirección y Administración de Empresas.

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    Handle: RePEc:ehu:rdadme:11094
    Contact details of provider: Postal: E.U. de Estudios Empresariales de Donostia - San Sebastián UPV/EHU Plaza de Oñati, 1 20018 SAN SEBASTIAN
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    Order Information: Postal: Escuela Universitaria de Estudios Empresariales de San Sebastián,Universidad del País Vasco, Oñati Plaza / Plaza de Oñati, 1 20018 Donostia / San Sebasti=E1n, Spain
    Web: http://www.enpresa-donostia.ehu.es/p256-content/es/contenidos/informacion/euempss_revista/es_revista/revista.html Email:


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    1. Margit Osterloh & Bruno S. Frey, 2006. "Shareholders Should Welcome Knowledge Workers as Directors," IEW - Working Papers 283, Institute for Empirical Research in Economics - University of Zurich.
    2. Andrea Beltratti, 2005. "The Complementarity between Corporate Governance and Corporate Social Responsibility," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan, vol. 30(3), pages 373-386, July.
    3. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
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