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Foreign market entry mode of service firms: The case of U.S. MBA programs

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  • Czinkota, Michael R.
  • Grossman, David A.
  • Javalgi, Rajshekhar (Raj) G.
  • Nugent, Nicholas

Abstract

While international expansion has become an important strategic imperative on the part of knowledge intensive service firms such as U.S. business schools, little empirical support is available on how these business schools enter foreign markets. If U.S. based business education programs are expected to prosper in light of the potential onslaught of international competition, expansion to overseas markets will be one of the most sought after options available. A poor choice in market entry strategy, or the lack of international market entry, can result in a negative impact on the educational institution. This research focuses on developing, measuring, and empirically testing a framework of key factors influencing international market entry mode choice of U.S. business schools by using primary data from faculty and administrators of U.S. Master of Business Administration (MBA) schools.

Suggested Citation

  • Czinkota, Michael R. & Grossman, David A. & Javalgi, Rajshekhar (Raj) G. & Nugent, Nicholas, 2009. "Foreign market entry mode of service firms: The case of U.S. MBA programs," Journal of World Business, Elsevier, vol. 44(3), pages 274-286, July.
    • Handle: RePEc:eee:worbus:v:44:y:2009:i:3:p:274-286
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    Cited by:

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    5. Adéla Fajčíková & Hana Urbancová, 2019. "Factors Influencing Students’ Motivation to Seek Higher Education—A Case Study at a State University in the Czech Republic," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    6. Bertrand Guillotin & Vincent Mangematin, 2015. "Internationalization strategies of business schools - how flat is the world?," Post-Print hal-01265950, HAL.
    7. Maldea, Radu-Andrei, 2023. "Winning when Going Global – On the Role of Heritage and Strategic Moves for Internationalization Endeavors of Start-ups," Junior Management Science (JUMS), Junior Management Science e. V., vol. 8(2), pages 532-568.
    8. Tang, Ryan W. & Buckley, Peter J., 2020. "Host country risk and foreign ownership strategy: Meta-analysis and theory on the moderating role of home country institutions," International Business Review, Elsevier, vol. 29(4).
    9. Anirban Sarkar & Áron Perényi, 2017. "Education agents as competitiveness enhancers of Australian universities by internationalisation facilitation," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(4), pages 61-89.
    10. Denitsa Hazarbassanova Blagoeva & Peter D. Ørberg Jensen & Hemant Merchant, 2020. "Services in International Business Studies: A Replication and Extension of Merchant and Gaur (2008)," Management International Review, Springer, vol. 60(3), pages 427-457, June.

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