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National culture and the adoption of new technologies

Author

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  • Steers, Richard M.
  • Meyer, Alan D.
  • Sanchez-Runde, Carlos J.

Abstract

This paper and the two that follow examine a simple, yet important, question: To what extent can differences in national cultures systematically influence whether and for what reasons nations adopt - or fail to adopt - available emerging technologies? Unfortunately, little in the way of systematic research has been done on this important topic. In particular, there is a lack of grounded modeling that could help explain the culture-technology adoption relationship, as well as an absence of solid case studies exploring the impact of culture on technology adoption. To address this issue, we first examine some recent thinking about how such relationships may emerge. Based on this, specific country cases studies involving technology adoption in Brazil and South Korea are presented in the two articles that follow. Each of the three articles was researched and written by investigators from two different cultures to enhance the cross-cultural perspective of the analysis. Taken together, we hope this forum on culture and technology adoption will stimulate additional research and theory building in this area.

Suggested Citation

  • Steers, Richard M. & Meyer, Alan D. & Sanchez-Runde, Carlos J., 2008. "National culture and the adoption of new technologies," Journal of World Business, Elsevier, vol. 43(3), pages 255-260, July.
    • Handle: RePEc:eee:worbus:v:43:y:2008:i:3:p:255-260
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    Citations

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    Cited by:

    1. Guerzoni, Marco & Jordan, Alexander, 2016. "“Cursed is the ground because of you”: Religion, Ethnicity, and the Adoption of Fertilizers in Rural Ethiopia," Department of Economics and Statistics Cognetti de Martiis. Working Papers 201605, University of Turin.
    2. Andersson, Ulf & Dasí, Àngels & Mudambi, Ram & Pedersen, Torben, 2016. "Technology, innovation and knowledge: The importance of ideas and international connectivity," Journal of World Business, Elsevier, vol. 51(1), pages 153-162.
    3. Hadeel Alharbi & Kamaljeet Sandhu, 2017. "Academic Staff Perceptions on the E-Learning Recommender System: A Case of Saudi Arabia," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 8(2), pages 1-11, May.
    4. Griffith, David A. & Yalcinkaya, Goksel & Calantone, Roger J., 2010. "Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?," Journal of World Business, Elsevier, vol. 45(3), pages 217-227, July.
    5. Frías-Jamilena, Dolores M. & Sabiote-Ortiz, Carmen M. & Martín-Santana, Josefa D. & Beerli-Palacio, Asunción, 2018. "The effect of Cultural Intelligence on consumer-based destination brand equity," Annals of Tourism Research, Elsevier, vol. 72(C), pages 22-36.
    6. Emmanuel Senior Tenakwah & Emmanuel Junior Tenakwah & Mary Amponsah & Sarah Eyaa & Elliot Boateng & Nekpen Okhawere, 2022. "Adoption of Sustainable Technologies during Crisis: Examining Employees’ Perception and Readiness across Cultures," Sustainability, MDPI, vol. 14(8), pages 1-20, April.
    7. Rahman Ummeh Habiba Faria Benteh & Zafar Muhammad Khubaib, 2020. "Factors Influencing Uber Adoption In Bangladesh And Pakistan," Open Economics, De Gruyter, vol. 3(1), pages 86-97, January.
    8. Tanko, Mohammed & Ismaila, Salifu, 2021. "How culture and religion influence the agriculture technology gap in Northern Ghana," World Development Perspectives, Elsevier, vol. 22(C).
    9. Rahman Ummeh Habiba Faria Benteh & Zafar Muhammad Khubaib, 2020. "Factors Influencing Uber Adoption In Bangladesh And Pakistan," Open Economics, De Gruyter, vol. 3(1), pages 86-97, January.
    10. Sovacool, Benjamin K. & Griffiths, Steve, 2020. "The cultural barriers to a low-carbon future: A review of six mobility and energy transitions across 28 countries," Renewable and Sustainable Energy Reviews, Elsevier, vol. 119(C).
    11. Alexander Jordan & Marco Guerzoni, 2021. "“Cursed is the ground because of you”:," Journal of Evolutionary Economics, Springer, vol. 31(3), pages 853-890, July.
    12. Lewellyn, Krista B. & Bao, Shuji 'Rosey', 2017. "The role of national culture and corruption on managing earnings around the world," Journal of World Business, Elsevier, vol. 52(6), pages 798-808.
    13. Lavezzolo, Sebastián & Rodríguez-Lluesma, Carlos & Elvira, Marta M., 2018. "National culture and financial systems: The conditioning role of political context," Journal of Business Research, Elsevier, vol. 85(C), pages 60-72.
    14. Griffith, David A. & Lee, Hannah S. & Yalcinkaya, Goksel, 2023. "Understanding the relationship between the use of social media and the prevalence of anxiety at the country level: a multi-country examination," International Business Review, Elsevier, vol. 32(4).
    15. Uzuegbunam, Ikenna & Geringer, J. Michael, 2021. "Culture, connectedness, and international adoption of disruptive innovation," Journal of International Management, Elsevier, vol. 27(1).
    16. Jeffrey Robertson, 2018. "Organizational culture and public diplomacy in the digital sphere: The case of South Korea," Asia and the Pacific Policy Studies, Wiley Blackwell, vol. 5(3), pages 672-682, September.
    17. Osabutey, Ellis L.C. & Williams, Karen & Debrah, Yaw A., 2014. "The potential for technology and knowledge transfers between foreign and local firms: A study of the construction industry in Ghana," Journal of World Business, Elsevier, vol. 49(4), pages 560-571.

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