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Market research evaluation of actions to reduce suburban traffic congestion: Commuter travel behavior and response to demand reduction actions


  • Koppelman, Frank S.
  • Bhat, Chandra R.
  • Schofer, Joseph L.


This research paper is directed toward obtaining a better understanding of current work trip mode choice of commuters in suburban areas and the effectiveness of alternate demand reduction actions in alleviating congestion, based on a Chicago area study. The paper is particularly concerned with an evaluation of the effectiveness of demand reduction actions that encourage the use of ridesharing modes (carpool, vanpool and transit) and/or discourage the use of drive-alone auto for the work trip. A conceptual framework of current mode-choice behavior and behavioral response to demand reduction actions is developed. The empirical analysis suggests that in the midwest suburban setting, any substantial increase in ridesharing propensity appears to require a combination of ridesharing incentives in the form of improved service characteristics and direct auto-use disincentives in the form of substantially increased parking costs. Our analysis also suggests that ridesharing propensity is greater for women and individuals in households with fewer autos. Individuals who have a great need for independence, make additional trips on their way to and from work, frequently stay late at work, and have a high income tend to be less inclined to use ridesharing modes.

Suggested Citation

  • Koppelman, Frank S. & Bhat, Chandra R. & Schofer, Joseph L., 1993. "Market research evaluation of actions to reduce suburban traffic congestion: Commuter travel behavior and response to demand reduction actions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 27(5), pages 383-393, September.
  • Handle: RePEc:eee:transa:v:27:y:1993:i:5:p:383-393

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    Cited by:

    1. Dacko, Scott G. & Spalteholz, Carolin, 2014. "Upgrading the city: Enabling intermodal travel behaviour," Technological Forecasting and Social Change, Elsevier, vol. 89(C), pages 222-235.
    2. Van Malderen, Laurent & Jourquin, Bart & Thomas, Isabelle & Vanoutrive, Thomas & Verhetsel, Ann & Witlox, Frank, 2012. "On the mobility policies of companies: What are the good practices? The Belgian case," Transport Policy, Elsevier, vol. 21(C), pages 10-19.
    3. Bhat, Chandra R. & Castelar, Saul, 2002. "A unified mixed logit framework for modeling revealed and stated preferences: formulation and application to congestion pricing analysis in the San Francisco Bay area," Transportation Research Part B: Methodological, Elsevier, vol. 36(7), pages 593-616, August.
    4. Xiao, Ling-Ling & Liu, Tian-Liang & Huang, Hai-Jun, 2016. "On the morning commute problem with carpooling behavior under parking space constraint," Transportation Research Part B: Methodological, Elsevier, vol. 91(C), pages 383-407.
    5. Abrahamse, Wokje & Keall, Michael, 2012. "Effectiveness of a web-based intervention to encourage carpooling to work: A case study of Wellington, New Zealand," Transport Policy, Elsevier, vol. 21(C), pages 45-51.
    6. Jun Guan Neoh & Maxwell Chipulu & Alasdair Marshall, 2017. "What encourages people to carpool? An evaluation of factors with meta-analysis," Transportation, Springer, vol. 44(2), pages 423-447, March.
    7. Can, Vo Van, 2013. "Estimation of travel mode choice for domestic tourists to Nha Trang using the multinomial probit model," Transportation Research Part A: Policy and Practice, Elsevier, vol. 49(C), pages 149-159.
    8. Tsao, H. S. Jacob, 1996. "Constraints On Initial Ahs Deployment And The Concept Definition Of A Shuttle Service For Ahs Debut," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt7rx3w3m2, Institute of Transportation Studies, UC Berkeley.

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