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Using volunteer-employed photography to inform tourism planning decisions: A study of St David's Peninsula, Wales

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  • Balomenou, Nika
  • Garrod, Brian

Abstract

More effective tools are needed to empower stakeholder participation in tourism planning processes, and volunteer-employed photography (VEP) is a promising option. This paper discusses the use of VEP to inform tourism planning on St David's Peninsula in Wales. Locals and tourists were given cameras and photo diaries, and asked to use VEP to comment on what they do and do not appreciate about the area, existing planning problems and ways to avoid future planning problems. Through this case, the paper examines the appropriateness of VEP as a tool for assisting tourism planning. The major finding is that a richer, deeper and more valuable dataset can be generated through the participation of host communities and visitors using the VEP approach. As a means of visually representing participants' views, VEP can be a powerful data collection and analysis tool, making a significant addition to the tourism planning toolkit at the local level.

Suggested Citation

  • Balomenou, Nika & Garrod, Brian, 2014. "Using volunteer-employed photography to inform tourism planning decisions: A study of St David's Peninsula, Wales," Tourism Management, Elsevier, vol. 44(C), pages 126-139.
    • Handle: RePEc:eee:touman:v:44:y:2014:i:c:p:126-139
    DOI: 10.1016/j.tourman.2014.02.015
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    References listed on IDEAS

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    1. Castleden, Heather & Garvin, Theresa & First Nation, Huu-ay-aht, 2008. "Modifying Photovoice for community-based participatory Indigenous research," Social Science & Medicine, Elsevier, vol. 66(6), pages 1393-1405, March.
    2. Matteucci, Xavier, 2013. "Photo elicitation: Exploring tourist experiences with researcher-found images," Tourism Management, Elsevier, vol. 35(C), pages 190-197.
    3. Naoi, Taketo & Yamada, Takanobu & Iijima, Shoji & Kumazawa, Takayuki, 2011. "Applying the caption evaluation method to studies of visitors’ evaluation of historical districts," Tourism Management, Elsevier, vol. 32(5), pages 1061-1074.
    4. Spencer, Daniel M., 2010. "Facilitating public participation in tourism planning on American Indian reservations: A case study involving the Nominal Group Technique," Tourism Management, Elsevier, vol. 31(5), pages 684-690.
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    Cited by:

    1. Chang Li & Pengcheng Li & Xiaohui Huang, 2022. "Liked and Disliked Streetscape Imagery: Relation to Emotional Motivation and Block Distribution From Tourist Bus Visitors," SAGE Open, , vol. 12(3), pages 21582440221, August.
    2. Balomenou, Nika & Garrod, Brian & Georgiadou, Andri, 2017. "Making sense of tourists' photographs using canonical variate analysis," Tourism Management, Elsevier, vol. 61(C), pages 173-179.
    3. María Bonilla-Quijada & Juan Tugores-Ques & Josep Lluís Olmo Arriaga, 2021. "Promotion of urban tourism: insights into user engagement on social media," Information Technology & Tourism, Springer, vol. 23(4), pages 611-632, December.
    4. Paül i Agustí, Daniel, 2018. "Characterizing the location of tourist images in cities. Differences in user-generated images (Instagram), official tourist brochures and travel guides," Annals of Tourism Research, Elsevier, vol. 73(C), pages 103-115.

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